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New Samsung ad trashes the BlackBerry...

Solomani

Solomani

macrumors 601
Original poster
Sep 25, 2012
4,785
10,479
Slapfish, North Carolina
 
Solomani said:
Samsung probably got bored with fighting Apple. Always one to lack any sort of class :D, Samsung turns to publicly thrashing a smaller (struggling) rival.... RIM. Is Samsung actually showing a bit of fear... from a possibly resurgent BlackBerry?


http://news.yahoo.com/samsung-decides-kick-rim-down-bashing-blackberry-ad-205129511.html;_ylt=AvIVCrtG_TMwIOmTgtiEkb.s0NUE;_ylu=X3oDMTUyYzZyMTZ0BGNjb2RlA2dtcHRvcDEwMDBwb29sd2lraXVwcmVzdARtaXQDTmV3cyBGb3IgWW91IDUgU3RvcmllcwRwa2cDNmJkNjk0NjgtZWJhMy0zM2RmLTk1ZWYtOTQ5NTU2MzgxYWNjBHBvcwMxBHNlYwNuZXdzX2Zvcl95b3UEdmVyAzZhZGIyYzcwLTY0MGMtMTFlMi1iY2ZmLTJhNjNmM2JkNGUwNA--;_ylg=X3oDMTE2Z2ppM3RwBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDBHBzdGNhdAMEcHQD;_ylv=3
Click to expand...

I don't think it's fear. I think they are sending a message saying that they are going to be something to recon with in the corperate world.
 
I love reading the comments on yahoo, 9 out of 10 are stupid and put 0 thought in it.
 
I know everyone likes rooting for the underdog but RIM only have themselves to blame for their current situation and struggles.

Samsung marketing towards business users is smart move.
 
I say pile on. RIM and their partisans brought this on themselves with years of trying to characterize other platforms as "toys" next to their "professional" phone. No doubt in my mind BB10 will be a disaster, like the Playbook.
 
You call it trashing. I call it going toe to toe with the competition.
They wanted to go after high end smartphone buyers, so their ads showed them going up against the iPhone. iPhone has been the top dog for many years.
They want to go after enterprise now, so who should they compare themselves against in these ads? BB of course.
Why are people so taken back with this strategy in ads? :confused:
 
Timzer said:
You call it trashing. I call it going toe to toe with the competition.
They wanted to go after high end smartphone buyers, so their ads showed them going up against the iPhone. iPhone has been the top dog for many years.
They want to go after enterprise now, so who should they compare themselves against in these ads? BB of course.
Why are people so taken back with this strategy in ads? :confused:
Click to expand...

Exactly. RIM wants to play with the big boys, but then starts crying when they get called out on the quality of their products and services.
 
Ok I just finally watched the video, and it is an EXACT, spot on portrayal of Blackberry die-hards, thinking only they have the "business" phone and other, more feature rich devices are "toys." Not a Samsung fan, but great job showing how lost some BB people are.
 
If bashing other companies out of the market gets ones share holders bigger dividends and ensures one's company sells more phones then thats good business. Cold hearted, but true.
 
I'm generally unimpressed by Samsung's ads.

I don't really like the strategy where they make fun of the people they are trying to get to use their products.

Also, I feel like their ads are generally a bit smug. I thought Apple users were supposed to be the smug ones? Or are they just pretentious now?



Just for reference: I don't really like Apple's ads for the most part either.. but that's for entirely different reasons.
 
TacticalDesire said:
These commercials are brilliant, witty and clever
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could not agree more. It is less a shot a blackberry and more a shot at people still doing things the archaic way if that makes sense. The lady with a business phone and personal phone....why not just have 1. Their commercials really are solid, and one of the only commercials I actually watch when it comes on tv.
 
I'm just surprised people care about Android devices. The underlying software still leaves me seriously underwhelmed.
 
netdog said:
I'm just surprised people care about Android devices. The underlying software still leaves me seriously underwhelmed.
Click to expand...

At this point, is any software really exciting? Within about 10 minutes any platform can be mastered.
 
panda bear said:
I'm generally unimpressed by Samsung's ads.

I don't really like the strategy where they make fun of the people they are trying to get to use their products.

Also, I feel like their ads are generally a bit smug. I thought Apple users were supposed to be the smug ones? Or are they just pretentious now?



Just for reference: I don't really like Apple's ads for the most part either.. but that's for entirely different reasons.
Click to expand...

Apple's ads for the iphone 5 are just pathetic now "oh look at this microphone you can hear the call better. OH LOOK! Do not disturb!! We are so innovative!!"

most pathetic commercials i ever seen.
 
panda bear said:
I'm generally unimpressed by Samsung's ads.

I don't really like the strategy where they make fun of the people they are trying to get to use their products.

Also, I feel like their ads are generally a bit smug. I thought Apple users were supposed to be the smug ones? Or are they just pretentious now?
Click to expand...

That's the hilarious part about rabid Android fans... They have become exactly what they love to bash the Apple faithful for - pompous, smug individuals who are convinced that Android is better than any other OS. If you're dumb enough to use an iDevice or a BlackBerry, you're clearly incompetent, tech-ignorant, and NOT cool. Samsung's ads simply put to words what Android fans already think.

I agree with panda, insulting the people you're trying to win over is only going to work on people worried about what others think of them. For someone like me, who doesn't care about such things, it's pretty off-putting and I'll look elsewhere if I am going to consider an Android or WP8 device.
 
Prototypical said:
That's the hilarious part about rabid Android fans... They have become exactly what they love to bash the Apple faithful for - pompous, smug individuals who are convinced that Android is better than any other OS. If you're dumb enough to use an iDevice or a BlackBerry, you're clearly incompetent, tech-ignorant, and NOT cool. Samsung's ads simply put to words what Android fans already think.

I agree with panda, insulting the people you're trying to win over is only going to work on people worried about what others think of them. For someone like me, who doesn't care about such things, it's pretty off-putting and I'll look elsewhere if I am going to consider an Android or WP8 device.
Click to expand...

Guess you're more of an HTC type of person..

15492_HTC_Slogan.jpg
 
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