Yesterday, I found me a new Blu-ray player since I will soon "need" two when I get into a house. I started out looking at reviews for a Samsung unit on sale for $250 because it had Netflix and Pandora streaming plus BD Live. Well, after some of the reviews mentioned drawbacks like the flip-down front and speed, I looked at the $350 unit. It got great reviews at CNet, saying it's sometimes faster than the PS3 and includes the otherwise $80 wirless dongle plus 1GB internal memory (for downloading BD Live stuff). Yeah, it is good. It took a little bit of know-how to set up the wireless connection -- don't have an SSID with a space in it -- but I now have it setup with everything working. The Blu-ray Discs load SO MUCH FASTER than my previous player, and the streaming looks awesome. It claims that a lot of stuff is in HD, but it really just looks like a super-sharp DVD compared to my 720p TV. I really don't have much interest in buying an Apple TV now. Yes, this thing is more expensive and assumes you are into Blu-ray, but my dad's Apple TV seems to be so darn limited in features if you don't rent movies from Apple. I like watching my videos from iTunes on a TV as much as the next guy, but I kept on having "this video is in the wrong format" errors when trying to play from ATV. With the huge library of video that Netflix has, this just seems like a better deal than Apple TV. Had this player been one of the first BD players to ever arrive at this price (I know, a fantasy), the adoption rate would've been doubled. I just hope that maybe Apple will start licensing its ATV software to BD player makers like Netflix is. There are USB ports on this unit, so just allow an external HDD to be plugged in and an integrated ATV deal is no problem. Add Hulu software to this and I may mess myself.