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New 'Steve Jobs' TV Spot Calls Upcoming Movie a 'Must-See'

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Universal just released the second official trailer for the new Steve Jobs movie last week, and over the weekend it began debuting the newest TV spot for the film. The new 30-second ad features some of the same glimpses of Michael Fassbender and Kate Winslet as Steve Jobs and Joanna Hoffman, but it's the first to showcase a sampling of lines from the reviews of some critics who have already seen the film. Also worth mentioning, one of the most interesting aspects of the new spot is the Mac's startup chime that's used to overlay and punctuate the short commercial.


The commercial cites reviews from places like Indiewire and The Playlist, which called the new movie "must-see one-of-a-kind cinema" and "a rush of blood to the head," respectively. Although a handful of critics have been able to see the film thanks to its premiere at Telluride, more and more will be adding their opinions in the coming weeks as the movie makes its Centerpiece debut at the New York Film Festival, and opens wider throughout October.

steve-jobs-film-800x460.jpg

Overall, the first impressions of the movie have been largely positive, with praise landing on Fassbender's portrayal of the former Apple CEO, leading to some early Oscar buzz for the movie. Still just under a month from its theatrical debut on October 9, the movie currently sits at a 90% on Rotten Tomatoes with nine positive reviews to one negative.


Check out the rest of the TV spots released by Universal in the playlist above.

Article Link: New 'Steve Jobs' TV Spot Calls Upcoming Movie a 'Must-See'
 
Article Link
https://www.macrumors.com/2015/09/21/new-steve-jobs-tv-spot-must-see/
This TV spot is based on reviews from a couple weeks ago, which Macrumors published an article when those reviews were written.

I'm excited about this movie, but do we really need an article on every little thing?
 
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TWSS37 said:
The ad for the movie described it as "must see"??!?!?! I was not going to see this before but damn well going to now!
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I agree, and unlike you I'm not sarcastic.

Having universal critical praise is pretty important. Previously this was on my "When it comes to Redbox" list. Now it's on my "When it comes to theaters" list. Which means I'll find a select theater on October 9th, and if it's within 50 miles of me, I'll go to it to see the movie.
 
loft3 said:
Okay, but is a studio really going to release a trailer that has a quote that says the movie isn't a "must see"?
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I dunno, reminds me of some of the things Apple have pulled. Things being magic and revolutionary, and butter-like. Recently saw someone on this forum talking about the Apple Pencil isn't a stylus. Marketing is dangerous. Not even once.
 
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Dagless said:
I dunno, reminds me of some of the things Apple have pulled. Things being magic and revolutionary, and butter-like. Recently saw someone on this forum talking about the Apple Pencil isn't a stylus. Marketing is dangerous. Not even once.
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I recently saw someone on this forum discussing the new Steve Jobs movie as though it were an official Apple product and all the marketing was from Apple. Can you believe it?
 
dannyyankou said:
This TV spot is based on reviews from a couple weeks ago, which Macrumors published an article when those reviews were written.

I'm excited about this movie, but do we really need an article on every little thing?
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Definitely not, that's why this is the first TV spot we posted about. I thought the use of the mac bootup sound was particularly cool and thought people would like to check it out!
 
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I do plan to see this movie, but I am going to wait until it hits Apple TV. This does not seem worthy of $30+ to go with my wife to a theater. I think this will play just fine in the home theater for $5.99, 30 days later.
 
Cuban Missles said:
I do plan to see this movie, but I am going to wait until it hits Apple TV. This does not seem worthy of $30+ to go with my wife to a theater. I think this will play just fine in the home theater for $5.99, 30 days later.
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The value of seeing it in theater depends on whether you want to be the person who talks about the movie or if you want to be the person listening to others talking about the movie...
 
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CHess said:
The value of seeing it in theater depends on whether you want to be the person who talks about the movie or if you want to be the person listening to others talking about the movie...
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How sad. Going to the movies used to be a really big deal for so many reasons. Now the only advantage of seeing it in the theater is bragging rights.
 
doelcm82 said:
How sad. Going to the movies used to be a really big deal for so many reasons. Now the only advantage of seeing it in the theater is bragging rights.
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Maybe, but I didn't say anything about bragging. I was simply referring to the fact that you can take part in the discussion or you can listen to others taking part in the discussion. Sorry if I wasn't clear. In any case, it was just intended as a simple ribbing.
 
CHess said:
Maybe, but I didn't say anything about bragging. I was simply referring to the fact that you can take part in the discussion or you can listen to others taking part in the discussion. Sorry if I wasn't clear. In any case, it was just intended as a simple ribbing.
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Same here.

These days I'm rarely around anyone over three years old, and I doubt they'll be talking about this movie before I get a chance to bring it home from Redbox.

Besides, this doesn't seem the kind of movie where spoilers really matter.

Also, there is always a second wave of discussion when a film comes to video.
 
CHess said:
Maybe, but I didn't say anything about bragging. I was simply referring to the fact that you can take part in the discussion or you can listen to others taking part in the discussion. Sorry if I wasn't clear. In any case, it was just intended as a simple ribbing.
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Depends on the discussion. Being old enough, I actually have lived with macs since the late 70s, so if the topic is about steve and apple, I don't really need to see the movie to talk about the subject. If it is about the movie quality, cinematography, acting, etc. then you are correct - i will not be able to talk about it, just listen. And listening has its own virtues which I value, so i am good either way. :)
 
ArtOfWarfare said:
I agree, and unlike you I'm not sarcastic.

Having universal critical praise is pretty important. Previously this was on my "When it comes to Redbox" list. Now it's on my "When it comes to theaters" list. Which means I'll find a select theater on October 9th, and if it's within 50 miles of me, I'll go to it to see the movie.
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I'm too much of a contrarian, now I really have to not see it! :D
 
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Cuban Missles said:
Depends on the discussion. Being old enough, I actually have lived with macs since the late 70s, so if the topic is about steve and apple, I don't really need to see the movie to talk about the subject. If it is about the movie quality, cinematography, acting, etc. then you are correct - i will not be able to talk about it, just listen. And listening has its own virtues which I value, so i am good either way. :)
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Macs since the late 70's? <squints eyes quizzically>
 
Every time the radio commercial comes on and tells me it's a must see movie, I switch over to my iPod.
 
So, how manyApple/Jobs cliches and memes can you fit into one movie? Looks like they're going for all of them, plus the regular Hollywood "relationship/family" stuff. The trailers made my skin crawl even more than Kutcher's movie. Say la v. Do we really need interpretations of Jobs, especially tacky ones, when we already have keynotes, D8's, various videos and the products?
 
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