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New 'Ultra-Thin' MacBooks Launching in Second Half of 2016 May Sport Metal Injection Mold-Made Hinges

I think for the first time ever, I'm not wanting more performance after 2.5 years of having the same computer (rMBP). I think once I can get 2-4TB in a laptop, I will stop craving more storage as well. Unfortunately, the highest storage option hasn't gone up at all since I bought the computer...
 
Mac 128 said:
The reason they call the new 9" iPad "Pro", is because they are charging more for it. Usually they just bump up the specs and add some new features and the price stays the same while the previous generation model gets a price drop.

In this case, Apple has to justify the price increase to the customer with marketing ... And what better way to suggest the average customer is getting more than to tell them they are buying "pro" equipment for a modest price increase, when the exact same model they were considering before the announcement now costs less?

They did the same thing when the MacBook Air launched. They charged more for less, but it was thinner and lighter than the MacBook, so they made that their marketing point by labeling it "Air". Now that the Air line added back a ton of ports, they had to come up with another way to distinguish the Retina MB from them, since they were now selling a MB for a lot more with a lot less. I don't think the iPads raised their price when they switched to the Air moniker, but again that was mostly marketing to set the new design apart from the older one, and presumably drive sales over the cheaper iPad 4 which most people would have been fine with.

The problem is, once they get past that first marketing hurdle and discontinue the product they previously sought to distinguish themselves from, they end up with a name that doesn't really always make sense and causes even more confusion.
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Interesting. Though we'll have a disagree that the MacBook Air and the Retina MacBook cost more for less. You really are buying portability, and in the later case a retina screen.
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Mac 128 said:
SE is likely a one-off offering. There will never be another "SE" until there is.

Apple didn't want to call it a 5x, since it was all but a 6s; nor could they call it a 6x, because it looked nothing like one. This allowed them to sell it without being tied to either.
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Yup, SE- Special Edition, pretty much gives them license to do anything they want with it.
 
R3k said:
Wtf is all the bitching about slimming things down on this forum?

Who wouldn't want a thinner and lighter laptop? Imagine it was 2012, just before the Retina MBP came out and a bunch of people saying they are happy with the weight and form factor of the current design..just make it way faster!

Then a year after release, no one looked back. Neither will you once the new ones land.

And also, how much extra performance do you expect to get by not slimming it down? Not as much as you would think.
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When the rMBP came out there was a significant increase of battery life compared to the old MBP model.
We are getting to the point where the thickest thing in the laptop is the I/O port and there is no need to make a laptop thinner, as long as they can make it lighter.
What I don't want is a thinner laptop with less battery life. As long as they can provide an all day battery I'm fine with every milimeter they're able to spare
 
We don't even know if the article is about PROs, people. Literally, the word "pro" was used 0 times in the article. Seems likely this is entirely about the new MacBook line which is already thin and has no ports, etc. Stop freaking until something substantiated is released.

Meanwhile, I really think thinness and lightness are a pretty big deal in a laptop. I hate traveling with my work laptop which is a pre-retina 15" MacbookPro with hard drive and superdrive for this reason... It feels freaking heavy compared to my personal retina. I can absolutely live with comparable battery life for increased portability. I haven't really had the thought that they should have more battery life in years. Going half a day at least on a single charge while doing real work is plenty.
 
Kevsta26 said:
Oh my god would Apple just release a redesigned MacBook Pro already!! It's already been nearly 2 months over the average amount of time for updates and over a month longer than the past 4+ releases! Come on, I've got an early 2011, I'd like to upgrade soon!
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Might as well be my comment on every macrumor post for the past year.
 
Can I have top line specs, please? If I have to lug around and extra 3 grams, I would be worth it. I am getting tired of internals being 2-3 years out of date. We do not need it to be paper thin.
[doublepost=1460989866][/doublepost]Any thinner and people will anorexia will be insulted.....
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navaira said:
*chuckles a bit*

iPhone SE throws the whole naming scheme in the air and goes "wheeee". So does iPad Mini. I wouldn't be entirely surprised to see a Macbook Plus – just imagine they decide to drop the Pros altogether (or rather continue selling current models) and produce a 14" rMB with a 16 GB RAM option. Rename Macbook Air 11" to Macbook SE. Mess continues.
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Perhaps they can just call it Lisa.
 
dampfnudel said:
Kaby Lake next year if you're lucky please. 64GB of DDR4 RAM good luck with that. Then again, Kaby Lake is in a way Intel buying time for itself until Cannonlake is ready so not as major a release as Cannonlake.
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Of course everyone is excited about Cannonlake's 10nm shrink next year, but the fact is that Kaby Lake will bring significant iGPU upgrades, native USB 3.1 support, enhanced power savings, a much needed CPU performance bump and many more features. Kaby Lake will more than hold me over for 3-4 years. :)
 
I'm so tired of waiting for a new MBP just for "thinner" - i do not care about thinner. I want substantial, something that is sturdy and powerful. I don't need to put it in an envelope. Things are already thin enough. The thinner they get, the harder they are to actually use on your lap.
 
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Is this going to bring easily broken hinge assemblies like in every PC laptop I've ever seen?
 
Ramius said:
This alumnium design is now eight years old. Thats OLD if you ask me. Even though its nice, its outdated. Is this how the Macbooks are going to look for ever? What can replace aluminum?

I certainly want something new.
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Both Magnesium and Titanium are lighter and more rigid than Aluminium, but certainly more expensive.
Actually Apple made a PowerBook G4 Titanium back in the days and Magnesium is currently used for some products of other manufacturers, e.g. Microsoft's Surface Pro and Surface Book.

If you are interested in new looks, I have to disappoint you. Both are just another tint of silver, but they aren't as cold to the touch, which I personally like.
 
Wowereit said:
Both Magnesium and Titanium are lighter and more rigid than Aluminium, but certainly more expensive.
Actually Apple made a PowerBook G4 Titanium back in the days and Magnesium is currently used for some products of other manufacturers, e.g. Microsoft's Surface Pro and Surface Book.

If you are interested in new looks, I have to disappoint you. Both are just another tint of silver, but they aren't as cold to the touch, which I personally like.
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For me it's not the looks. It's the weight. And Apple really loves its alloys. I wouldn't be surprised to see a Titanium variant of their slimmest products that matches the Watch. Yes they could color the aluminum to match, but it wouldn't be lighter or stronger -- something increasingly important as they go thinner and run out of weighs to reduce size and weight. As for expense, they'd charge a Titanium premium, in much the same way as I paid a "black" premium for my original MacBook.
 
Wowereit said:
Both Magnesium and Titanium are lighter and more rigid than Aluminium, but certainly more expensive.
Actually Apple made a PowerBook G4 Titanium back in the days and Magnesium is currently used for some products of other manufacturers, e.g. Microsoft's Surface Pro and Surface Book.

If you are interested in new looks, I have to disappoint you. Both are just another tint of silver, but they aren't as cold to the touch, which I personally like.
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Why does it have to be metal?
We´ve seen reports of Apple pantenting several new material techniques over the last five years or more. Including carbon fiber, which is alot stronger and ligher, glass, liquid metal.
And I´ve been sitting here wondering when are we going to see these patents actually utilized.

Instead they keep on rehashing their old design. And looking back, none of the earlier designs they had on their Macbooks lasted as long as the aluminum did. Not the titanium or the plastic Macbook.

Everytime they introduce a "new" but same aluminum unibody product now, Im just think "meh, again?"
 
Personally I don't want thinner. I want a powerhouse. I want an actual PRO computer.

I would be SO stoked for a return to the 17" form factor (but I've grown used to the 15") with a retina display, at least 2 Thunderbolt ports, 3-4 USB 3.0 ports and ethernet (I can live without it but it's nice to have). I also would love to see some of these newer 4GB GPUs as an option.

As a full time working creative, I (and countless others in my field) would greatly benefit from having a legitimately powerful Macbook Pro.

I realize that iMacs / Mac Pros are viable options, but the reality is that I work from home a couple days a week and in-office the other days, I need to be able to take my machine back and forth and also be able to travel with it.

Please Apple, I beg you, give a damn about creative professionals again.
 
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MrFeezy said:
At this point, I'm not really desiring something thinner, especially with the latest iPads and macbook. Then again, apple says I don't know what I want.
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I'd love a thinner MBP. Hate how heavy mine is. It's 80% of the weight of my daily bag if not more.

I threw in my buddy's macbook one day to see what the difference was like and oh god was it night and day.
 
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