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I would've figured Apple not appreciating their logo being used like that, but it seems like the free advertising it's giving them would make it such that they'd actually be fine with it!
 
Great execution and nice germ of an idea here, but if you're going to go to the trouble of setting up a "prank" like this,
  1. give people a "nudge nudge, wink wink" hope of figuring out it's not the real deal, that something's not quite right here, perhaps with the apple logo leaf going in the wrong direction; and,
  2. have something to say! There was no satire here, no commentary, no sendup; nor was it a tribute... just a reproduction of a simultaneously exciting and sad consumerist tradition.
Totally agree with your second point... Without a point or a message, this is just air. They didn't go any further than just a reproduction of things that are actually happening. I feel most people in the street would feel the same watching this, or watching an actual line at an actual Apple Store, which renders the act or recreating it pretty pointless...
 
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lol.. awesome stuff

I like the onlookers....

Now, how the hell is everyone gonna squeeze into that small Apple store? They even have Apple "employees" with the guy running out, although not as many as a real Apple store...

I would've figured Apple not appreciating their logo being used like that, but it seems like the free advertising it's giving them would make it such that they'd actually be fine with it!

That's the problem with companies though...If the logo is used to benefit them they may/tend to look the other way.
 
That was a lot of people involved. They will make enough money from Youtube hits or whatever to pay for all that?

Or is this a hobby group and these artists are doing it for fun?
 
I have always felt like there something wrong with the clapping tunnel for someone who just purchased something. It gives me an icky feeling.

Like, making consumerism a religion and worshipping the process of buying an Apple product.

Excitement is cool and fun, but.... the clap tunnel. It feels like it's. A message of: "buy this product and you will be happy and people will love you." Icky.
Completely agreed. All you did was _make a decision_ to spend money on a product. Not worth clapping really.
 
Superlative example that nothing draws a crowd like a crowd. Apple understands this, and that's why the nonsense about shortages is a great marketing tool. Look how many people actually think getting one of these three days before the tool in the cubicle down the hall is somehow important or something to celebrate. Pathetic, but many people fall for it every single time.


By that example of how things are I’d disagree the person in the cubicle is a tool. You’ll notice Apple does the same psychology with their WWDC and other events by placing top level employees as cheer leaders in the front two rows. Once they cheer frantically the rest of the audience follows suit.


Ps: many corporations are remodeling offices to rid of an office where only cubicles exist.
 
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