it seems like slowly the people start to understand the problem of the ipad: the ipad is apples content cash cow. it's main purpose is to generate money. whatever you do on it: you have to pay, pay, pay, pay. I am not surprised that the publishers are planing to charge 30$ per months. remember that apple wants 30% of this money! yes, no production, no tree, no delivery, but: 30% for apple! notice that a website can be used for free, and a file COULD be downloaded for free too, but thanks to the totally closed concept of the ipad it is seems not to be possible to that way. i understand that apple wants to earn money, but their behaviour leads to the fail of the concept: the internet is cheap, efficient and everything that is offered can be reproducted unlimited. the concept should be to widen the audience/costomer base and charge less to seduce them to also join in. to charge the SAME is not the right concept. the NYT should invent a seductive price that widens their base otherwise only a few people will afford this expensive price, and the whole ipad will fail. same applies to the book and music market...