News "flash" - marketing, engineering at odds inside Canon

Discussion in 'Digital Photography' started by Westside guy, Sep 17, 2008.

  1. Phrasikleia macrumors 601

    Phrasikleia

    Joined:
    Feb 24, 2008
    Location:
    Over there------->
    #2
    In the end, they're in business to make money, and they do that best by touting measurable, buzzword features like megapixels.

    If the marketing department can just find a way to package the notion of improved "sensor technology" into a term that is catchy, specific, and measurable, then maybe the megapixel arms race will give way to it. Apparently Fujifilm's "12 EV of dynamic range" didn't turn many heads, so that measurement isn't the answer.
     
  2. jake-g macrumors member

    Joined:
    Feb 28, 2008
    #3
    Sounds legitimate until the confidential source says the original 5d compared to the d700. I wonder if the "source" has even used a d700.
     
  3. taylorwilsdon macrumors 68000

    taylorwilsdon

    Joined:
    Nov 16, 2006
    Location:
    Bay Area
    #4
    This is a terrible article... grammar and punctuation errors are all over and it barely makes sense. I don't even shoot Canon and I think this is stupid.

    I'm also 104% sure this "source" does not and has not ever worked for Canon.
     
  4. seenew macrumors 68000

    seenew

    Joined:
    Dec 1, 2005
    Location:
    Brooklyn
    #5
    Something we all knew to be true, but it's sad to hear it confirmed. :(
     

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