Interesting article on 9to5Mac including a suggestion that the X plus prices might start at $1200
https://9to5mac.com/2018/08/06/rising-smartphone-prices/
https://9to5mac.com/2018/08/06/rising-smartphone-prices/
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iPhone X Next gen iPhone prices
- Thread starter Bazooka-joe
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I disagree. I think the base starting price for the iPhone X will be approximately $999 as rumors suggest, and maybe the higher storage models might be around $1200.00 respectively.
As the article mentions, Apple tested the market by releasing their most expensive iPhone X ever, to which the market responded favourably. Apple were happy, investors and shareholders were happy and iPhone X owners felt super cool. So there are very few reasons for Apple to lower their prices now and we can expect their “lower” cost rumoured LCD 6.1” iPhone to match iPhone 8 prices, new 5.8” iPhone X to cost about the same or slightly less than the original and the rumoured iPhone X Plus going for the top pricing spot. The only practical way to change this pattern is to stop buying the latest generation iPhones every year, as Apple has a total iOS monopoly.
I wouldn't be surprised by this. I've always thought a price reduction was just wishful thinking. People bought the X. There is no reason to lower the price.
Cnet is pretty garbage these days. This particular piece has it backwards in the following ways
- Those are retail prices for Samsung, LG etc which are VASTLY discounted after launch. Samsung and the other big Android guys are facing knock off competition from Chinese manufacturers. Prices are dropping like a rock- not rising.
- Apple is lowering the prices on the 5.8 model by at least 100 bucks. Might be more with a stealth decrease if they raise the memory from 64 to 128 which would be an even bigger price drop.
- The X Plus will probably start at the old X price of $999 and some rumors suggest slightly less is possible.e
- The 6.1 is gonna be very low price with rumors at the 8 price or lower.
In short while Apple will have plenty of high price options on average it's ASP will be stable with more compelling low price bezel free versions in the 6.1 model which will be sexy but cheaper. The author has it ass backwards.
The X sold well in the States but in my experience it’s the most illusive iPhone to date. I think markets in developed countries enjoyed the fact older models became much cheaper and the X was and still is seen as their niche offering. I would have thought this year Apple would want to spread the X to the mainstream market, for example lowering its price accordingly. They’ll make more profit that way no doubt.
You’re definitely right that the X hasn’t sold as well elsewhere as it has in the US. In the UK, even a year later, I only know one person who owns one and they bought it on launch day upgrading from a 7 Plus. I used to work for Vodafone and the people I’m still friends with who remain there say the same. It still doesn’t shift now, mostly because it’s sitting alongside the iPhone 7 which has much more palatable monthly prices.
When I worked there, if people wanted an iPhone, they paid the premium price for the iPhone 4 on contract - there were no alternatives and therefore no discounts. Times have changed. iPhones sell better than ever, it’s just that the sales are spread across the range.
But, as many will point out, it’s not about how many sell, it’s about the margin. I certainly don’t think Apple will be disappointed with the numbers sold - they will have forecast it meticulously when setting that price.
I’m in a he UK too and have the same experience. I’ve seen 4 in the wild since launch, one was a mate who exchanged it for an 8 Plus as he preferred the size and the other was my wife’s boss who swapped his because it gave him headaches. The other 2 were owned by strangers. For an iPhone that has apparently been the best selling in its opening months I can’t believe how few of them I’ve seen.
I think perception is different from country to country and in the UK spending habits have changed since the rise in price for digital devices. I was chatting to the manager of my local CPW store a while back and he said they sell more iPhone 7’s than any other iPhone. There’s cracking deals on older models now and the lust for new iPhones seems to be a lot less than it used to be.
Its not unbelievable that the starting price for the X to have a starting price point at $1000, as technology continues to progress, components and hardware will become more widespread and prices typically decrease with product maturity. I think it’s still very feasible for the iPhone 6. 5X to start at approximately $1000 and progress to the higher storage models.
I think the rumors will be mostly correct. The price for the normal X is going down. But the X Plus will be slightly over 1k. Just my guess.
Hope you’re right. I’m looking at getting the 2018 5.8” so hoping to see it at £899.I think the rumors will be mostly correct. The price for the normal X is going down. But the X Plus will be slightly over 1k. Just my guess.
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To the average consumer, the iPhone 7 does everything they need it to do and does it well. Why bother spending more.
I, on the other hand, am a sucker for beauty. I wasn’t won over by the X last year, but I’ve developed a fondness for the silver version in terms of appearance. And it just so happens to have coincided with me losing enthusiasm for the bulky size of the Plus models.
I had a very similar mindset to you until a couple of years ago. Each upgrade I’d have the new iPhone without question and it was the same for most of my friends and colleagues. When the iPhone 6 came out our office was full of them and having the latest phone was quite a thing. I don’t get the feel the buzz is like that any more and as prices have risen considerably I’ve found these same people are keeping devices longer and upgrading to older. The fashionable theme of needing the latest iPhone appears to be less popular lately in my experience.
This was my mindset 2 years ago too at my last upgrade when I bought the 6S over the 7. It was £200 cheaper, displayed very little difference in terms of performance and had a headphone jack which I fancied keeping a bit longer. I think it’s the first time I’ve bought a phone that is essentially a year old at that point and I’m pretty sure i’ll be buying an iPhone 8 next month too. I’m tempted to see if the rumours about the 6.1” iPhone not having wireless charging or 3DTouch are true and then i’ll order the 8. Hopefully it’ll drop further in price as it’s reduced significantly already!
$899 and $999 for the base 64GB X and X Plus is my guess.
I could see the XI starting at $899 and the XI Plus starting at $1049I think the rumors will be mostly correct. The price for the normal X is going down. But the X Plus will be slightly over 1k. Just my guess.
Phone Event September 12th, preorders on the 4th with release on September 21st.
Very slight possibility Apple goes 1 week earlier around tariff concerns to 5th w/ release on the 14th.
PRICING
iPhone 6.1 inches — Priced low for emerging markets and to drive service revenue
64 GB @ $550
128 GB @ $650
iPhone 5.8 inches XS
64GB @ $850
256 GB @ $999
iPhone 6.5 inches XS+
64 GB @ $999
256 GB @$1150
ASP Q4 $765 - $805 — Plus model sells a little more than most expect despite lower prices overall.
Annual Units -250MM total- Unit volume far better this year due to lower entry pricing.
Very slight possibility Apple goes 1 week earlier around tariff concerns to 5th w/ release on the 14th.
PRICING
iPhone 6.1 inches — Priced low for emerging markets and to drive service revenue
64 GB @ $550
128 GB @ $650
iPhone 5.8 inches XS
64GB @ $850
256 GB @ $999
iPhone 6.5 inches XS+
64 GB @ $999
256 GB @$1150
ASP Q4 $765 - $805 — Plus model sells a little more than most expect despite lower prices overall.
Annual Units -250MM total- Unit volume far better this year due to lower entry pricing.
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Very optimistic pricing for the 6.1”. I think the rumour mill has got a bit carried away with the idea its going to be a budget offering. At this stage, there doesn’t seem to be any indication that it’s spec level is below the iPhone 8. I think it’s going to be £699.
I think you’re pricing is _way_ off for the 6.1 LCD iPhone, I don’t see it being any less than $699 for a base price with the lowest storage, and I certainly don’t see Apple offering a $550.64 GB 6.1 LCD iPhone, that seems highly unlikely given their past pricing strategy. Also, if there is a price reduction for the 5.8 iPhone X, $150 of a discount seems also completely off, where I could see them reducing it by $100.00 at the most. Apple is about being profits first, (As any company is) but they do want to make the iPhone market competitive, but I think your pricing strategy is nowhere near accurate for the 6.1/5.8.
I wouldn't be surprised by any of 3 outcomes.
If the numbers speak for themselves and Apple believe they can set the bar even higher then it would be a risk, but at the same time I wouldn't be in the least bit surprised.
In my opinion though, the price of the 5.8inch direct replacement for the current X will be the same price as the X was last year, that still seems most likely to me.
The most ideal scenario is that they drop the price a little to try and persuade users who aren't firmly set in the ways of Android to move over to Apple.
Who knows, only time will tell. If the price does increase dramatically with no real, exciting improvements then i'm going for the 2018 iPhone X.
If the numbers speak for themselves and Apple believe they can set the bar even higher then it would be a risk, but at the same time I wouldn't be in the least bit surprised.
In my opinion though, the price of the 5.8inch direct replacement for the current X will be the same price as the X was last year, that still seems most likely to me.
The most ideal scenario is that they drop the price a little to try and persuade users who aren't firmly set in the ways of Android to move over to Apple.
Who knows, only time will tell. If the price does increase dramatically with no real, exciting improvements then i'm going for the 2018 iPhone X.
Not happening. The Xs Plus will be £999 while the price of the flagship 5.8 phone will drop £100.
Most likely outcome. If the X remains at £999 that would leave the X Plus firmly over the £1000 mark which I don’t think would appeal to many.