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'Next-Generation' Apple Store Opens in Memphis

redscull said:
No disagreement with that, but like H. Flower said, wood and its warmth do not represent Apple products. Apple products are a cold, industrial metal outside paired to an "inside" that is either clinically sterile or comically colorful.
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You really want to get down with a turtleneck-and-ponytail discussion, the justification for the metallic styling of Apple products involves an sub-conscience connection with kitchen and dining room utensils. That is, they are bright, bring attention and, most of all, you are in control over how they are used. Wood-worked items tend to be stationary, large and not dynamic. There are a few exception such as chopsticks and salad forks, but most tools one uses at home that are valued are made of metal. Hence the look of current Apple products. Q.E.D.
 
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smacrumon said:
Why is that display so thick and protruding from the wall? It looks like an insane TV in someone's living room! Gross.
The rest of the store looks quite neat however.
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I'm guessing it's projector based?
[doublepost=1459270681][/doublepost]It looks a little too white, almost clinical. I don't want to feel like I'm in hospital!

Also, couldn't they have embedded the cables in the legs of the tables so they don't have to dangle down in the middle looking all scruffy?
 
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CFreymarc said:
You really want to get down with a turtleneck-and-ponytail discussion, the justification for the metallic styling of Apple products involves an sub-conscience connection with kitchen and dining room utensils. That is, they are bright, bring attention and, most of all, you are in control over how they are used. Wood-worked items tend to be stationary, large and not dynamic. There are a few exception such as chopsticks and salad forks, but most tools one uses at home that are valued are made of metal. Hence the look of current Apple products. Q.E.D.
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I actually never had a problem with the exterior design of Apple products, aside from the painfully sharp chamfered edges on some items. I didn't realize why though, and I appreciate your enlightening response.

My issue is more with the software. iOS can get the job done, but it's not warm and inviting. And for devices I spend hours immersed in, I'd rather feel welcomed and comfortable instead of unsure what I can touch.
 
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fhall1 said:
Same question.....where's the "Genius" Bar?
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If I had to guess (and given that I'm not involved, that would be the case 😛 ) I'd say they just stripped the bar itself and left the Family Room area. It's not like they're holding One to One's back there anymore, and it looks like there are several areas to sit/lean with a genius along with easy access to power.

More than likely, the existing product drawers will either move to the Genius Room, or tuck the less expensive stuff behind the GIANT TV SCREEN while the cabling is routed through the floor or ceiling.

All that is just based on the layout of my local store, though. Considering how much storage space the Genius Bar currently offers over this setup, and the comparatively TINY amount of space in the Genius Room itself, I have to think there's going to be some irritated Geniuses and Family Room Specialists out there, haha.

Poor, long suffering techs. I'll need to remember to bring my friends some cookies or something when the local place gets upgraded. I can already feel the pain of trying to make this work on the back end. ><
 
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I went to the one in Chestnut Hill, MA on Saturday. I have mixed feelings. Not having an Apple logo in the front is going to be confusing for some people looking for the stores. That's usually how most people seek stores. A logo of some kind.

What I liked: The way cases are presented is much better. You can touch them, take them off the display, put them on your iPhone, etc. Very cool. The massive screen in the back is just so cool. Overall it's a very minimalistic feel to the entire store.

What I didn't liked: Seemed like less accessories are now on display. For example I saw no laptop sleeves.

Overall it's pretty cool but it wasn't mind blowing or anything.
 
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sesnir said:
Edit: Macrumors corrected their headline and article. It originally said "First US Next-Generation Apple Store Opens In Memphis."

Here's the cached Apple News link: https://apple.news/ACIyjEwvLNDKY-UwX-dFReA

Original post:

The first redesigned US store was actually the one in Buffalo NY on March 19.

http://www.apple.com/retail/waldengalleria/
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Oh sweet that's the only Apple Store I ever visit (still like 2 hours away) so that's pretty cool. I heard it was closed like a couple months ago, didn't look into it though so yeah that's neat.
 
Looks nice. That will cost a bunch to reno all the stores but IF it generates more revenue then they will keep moving forward (they already smash all retail per square foot records as it is)
 
Apple closed my local Apple Store ( The Oaks in Thousand Oaks, CA) for expansion and remodeling 2 weeks ago. I wonder if they are going to give it the same treatment.

PS. the timing sucks because I want to trade in my 4s for a new iPhone SE and now I have to drive 15 miles to the next closest Apple store instead of the one 2 miles away.
 
Wow, Memphis (Germantown) of all places. If it didn't take an hour to get to it from Downtown I would go check it out.
 
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