Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
It's not how many. It's who. They wouldn't let a prototype loose to a bunch of hired guns who are just filming a commercial. They gave their own employee a prototype a couple years ago and that didn't end well.

Exactly lol

Obviously a bunch of people have already seen the next iPhone but I'm pretty sure they are not sound and lighting guys on a tv commercial set
 
So they edit it in, post processing. I am not saying this is likely. I am just saying Apple's "secrecy" is a ridiculous reasoning for this NOT being plausible. The phone in the video is not really distinguishable as a specific model anyway. My point? For all we know it could be something but it also could be nothing just as easily.

How is it ridiculous to assume that a company that values (and in fact thrives financially) on secrecy wouldn't intentionally reveal a new device prematurely? I'm not getting it.

Announcing or even sneak peaking a new device too early is horrible for sales. This is basic business. It's a large part of why apple can sell a ton of older generation phones right up until the day before a new model launches. They know what they're doing.
 
How is it ridiculous to assume that a company that values (and in fact thrives financially) on secrecy wouldn't intentionally reveal a new device prematurely? I'm not getting it.

You can't tell what model the phone is. Even if it is the new phone, nothing was really revealed, now was it? THAT is what is ridiculous about it.

Let's say it is the new phone. What can we confirm, based on this commercial, about it? Absolutely nothing, other than it's coming. That is basically a given at this point anyway.

People also need to take press release information with a grain of salt. Everything is worded eloquently. It's pretty cool to think that Apple has ninja assassins waiting to pick off anyone who might smuggle information about their new products out of HQ. In reality, that just isn't the case.

----------

Announcing or even sneak peaking a new device too early is horrible for sales. This is basic business. It's a large part of why apple can sell a ton of older generation phones right up until the day before a new model launches. They know what they're doing.

I am not arguing they don't know what they are doing. But implying that people don't know that a new iPhone is just around the corne is also implying they are living under a rock. The new iPhone around the horizon has already been on the news. And it's no secret that a new phone model is released yearly. And again, I say, this sneak peak might be just enough to say they "showed the world the new iPhone without actually showing it at all".

"But But But the CEO said they were being all stealthy badass hardcore secret about stuff and stuff." Yeah, the previous CEO also said we didn't need things like MMS because we had email. Don't take what an Apple CEO says as gospel, people. They want to protect their investors. The ninja assassins guarding the secret recipe sounds appealing to investors. It's that simple.
 
Well I made no mention of either CEO. But anyway.

This is what it comes down to, yes or no format. Do you believe the device in this commercial is an unreleased next gen iPhone?

My answer is no.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.