NFL announcers call Surface "iPad like devices"

Discussion in 'Apple, Inc and Tech Industry' started by Rogifan, Sep 7, 2014.

  1. Rogifan Suspended

    Rogifan

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    #1
    Microsoft has obviously paid big bucks to have the Surface everywhere. In studio there's a big Microsoft Surface logo on the kickstand and all the benches on the field have big Surface logos on them as well. It's just over the top and in your face. What's hilarious though is all the TV announcers keep referring to them as "iPad like devices". Can you say marketing fail? :D :p
     
  2. willmtaylor, Sep 7, 2014
    Last edited: Sep 7, 2014

    willmtaylor macrumors G3

    willmtaylor

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    #2
    I do believe it has just about become a Proprietary Eponym:
    E.g. Frisbee. Yo-yo. Jacuzzi. Kleenex. Band-Aid. Escalator. Jello. Etc.
     
  3. Jessica Lares macrumors G3

    Jessica Lares

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  4. willmtaylor macrumors G3

    willmtaylor

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    #4
    But my favorite are when Samsung/Windows Phone paid endorsers get caught in the wild with their iDevices.
     
  5. maflynn Moderator

    maflynn

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    #5
    I heard that as well, kind of funny, but not everyone is as technically informed as MacRumor members. iPad is the major player so they probably can't help but call it that.
     
  6. Rogifan thread starter Suspended

    Rogifan

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    #6
    It's so obvious this is paid product placement. I heard Microsoft spent $400M on this. Watching the guys in studio yesterday not one of them ever used their surface while on air. It was clearly just a prop. This year Microsoft even created a blue case so the white Microsoft Surface logo would be staring you in the face while JB and the boys on Fox are chatting away.
     
  7. maflynn Moderator

    maflynn

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    #7
    Completely, MS is doing all it can to show that they have a better tablet. I don't know how its working for the NFL, but MS is pouring a lot of money to get them to use it.
     
  8. Tomorrow macrumors 604

    Tomorrow

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    #8
    I don't see the problem; as far as I can tell, the Surface is "iPad-like."
     
  9. rdowns macrumors Penryn

    rdowns

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    #9
    The problem is paying the NFL untold millions to use your product and buy sponsorship and then having your on-air talent describe it using a competitor's name.
     
  10. MacNut macrumors Core

    MacNut

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    #10
    Guarantee that the league told all the networks not to call them iPads, after Microsoft made a few phone calls.
     
  11. LethalWolfe macrumors G3

    LethalWolfe

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    #11
    Of course it's paid product placement. The NFL is a major brand in and of itself that pulls in a massive number of viewers and dozens of other companies want pay to get in on that action. Gatorade, GM, Visa, Riddell, Papa Johns, Bose, Nike, FedEx, Verizon all pay money so they can be directly associated with the NFL (not to mention all the corporate naming of stadiums).

    MS is the official sideline technology partner (or some weird title like that) and teams are using the Surface Pro on the sidelines to do things like analyze plays instead of printing off pictures. I'm not surprised part of the deal was to get their tablets into the studios too since there's not many shots during a game where we'll see players/coaches using the Surface's on the sidelines (unlike, say, the new headphone/headset sponsor Bose which gets ample logo time anytime a coach is on screen).
     
  12. Tomorrow macrumors 604

    Tomorrow

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    #12
    I don't see even that as being a problem. Plenty of advertising methods compare the product in question to "Brand X" or "The Leading Brand," often mentioning the product by name.

    Even Microsoft has been running commercials showing how much better a Surface is than a MacBook Air, even showing the Air side-by-side on screen with the Surface.
     
  13. willmtaylor macrumors G3

    willmtaylor

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    #13
    I too noticed that Bose seems to have struck a deal in the offseason.
     

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