'NFL Now' Streaming Video Service Launching Ahead of 2014 NFL Season

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 30, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The National Football League will launch a digital streaming network called NFL Now this summer, ahead of the 2014 NFL season.

    The network will include game highlights and videos sourced from the NFL's 32 teams, NFL Network, NFL.com and NFL Films, in addition to a vault of NFL videos. Live team press conferences will be available, as well. There will also be a paid subscription service that will provide premium content, though details and pricing have yet to be determined.
    The service will be available on U.S. mobile devices for Verizon Wireless customers because of that company's partnership with the NFL, including the iPhone and iPad, while international customers will get the service free around the world. It is also a possible candidate for the Apple TV, which as seen a number of new content channels in recent months.

    More details on the channel will be released later this year.

    The NFL's existing iOS app includes scores, team alerts, NFL.com fantasy football and more, with Verizon customers able to upgrade to premium features including streaming the NFL RedZone channel and all NFL games on Thursday, Sunday and Monday Nights. [Direct Link]

    Article Link: 'NFL Now' Streaming Video Service Launching Ahead of 2014 NFL Season
  2. ZacNicholson macrumors 6502a


    Jun 25, 2011
    This is good news! but ill stick with XBMC and watch my games for free
  3. Sky Blue Guest

    Sky Blue

    Jan 8, 2005
  4. ovrlrd macrumors 65816


    Aug 29, 2009
    Oh the joys of an outdated distribution model.

    The old technology and revenue model used by NFL broadcasters continues to maintain their stranglehold on the great american pastime.

    The NFL probably won't have a subscription model for watching games anytime in the next 5-7 years. Meanwhile MLB and other sports leagues are able to do this just fine, with the exception of maybe blacking out local games.

    So yeah, don't waste your money on this.
  5. viperGTS macrumors 65816

    Nov 15, 2010
    I hate how this is Verizon only. What is this, 2006? When carrier-specific services like this were still a thing?
  6. ovrlrd macrumors 65816


    Aug 29, 2009
    No this is 2014, where due to the end of net neutrality, we will have even more of this nonsense.
  7. curmudgeon32 macrumors regular

    Aug 28, 2012
    Oooh! Live press conferences! Where do I sign up?
  8. chasemac macrumors 6502a


    Jan 30, 2005
    In a house.
    I'd rather watch ESPN if I want to see a bunch of baboons barking at me. I won't be a member.
  9. simon48 macrumors 65816


    Sep 1, 2010
    Why not charge $99 a year and stream all the games live online, they'll make millions? Oh, wait cable companies, you got to love money keeping us in the 90s.
  10. KeepCalmPeople macrumors 65816


    Sep 5, 2012
    San Francisco Bay Area, California
    Until the NFL can re-negotiate its contracts with the TV networks, we're not going to see live games anytime soon. Those TV Networks pay of millions of $ for the rights to broadcast the live games - and in turn those TV networks are under contract with cable and satellite TV companies that prevent them from streaming this kind of content online.
  11. simon48 macrumors 65816


    Sep 1, 2010
    Well, that's not true across-the-board, NBC streams all of their NFL games for free online. CBS streamed their playoff games this year for free online also. And Fox is streaming the Super Bowl for free online.
  12. Lymf macrumors newbie

    Jan 27, 2014
    Don't they have the NFL Game Pass? I mean, they do. I'm using it in Belgium since ESPN America decided not to broadcast the games anymore...


    It's called NFL Game Pass.
  13. mlpsponzischeme macrumors regular

    Jun 16, 2009
    You hit the nail on the head. They are losing out on major revenue. Morons.

  14. 69Mustang macrumors 601


    Jan 7, 2014
    In between a rock and a hard place
    Millions?? Ha!

    For the NFL alone CBS, NBC, Fox, and ESPN paid approximately $42 billion for the broadcast rights. That's guaranteed money. Direct TV paid the LA Dodgers approx $8 billion for their DodgersNetwork broadcast right. That's just one team. Why would any of the sports properties look away from that type of money to look at the piecemeal subscription model many others have posted on this topic?

    If the trend continues, when the NFL re-negotiates that contract they will only be paid more. We've been spoiled by the iOS ecosystem of buy what you want. I can't see how adopting that over the current system benefits the NFL. Adding it to what they already do, maybe. Replacing it with basically a-la-carte? I don't see it.
  15. simon48 macrumors 65816


    Sep 1, 2010
    NFL Game Pass is not available in the US.
  16. jlgolson Contributing Editor


    Jun 2, 2011
    Durango, CO
    Because they don't want millions. They want billions.

    Verizon is paying $1 billion for the rights to stream games on mobile. DirecTV is paying billions for NFL Sunday Ticket.

    The amount of money that they would make offering streams is minuscule compared to those gigantic deals.
  17. Deelron macrumors regular

    Jan 30, 2009
    I sincerely doubt that. The NFL has the infrastructure and capability, it simply chooses not to offer the product because the deal(s) they get from the broadcast companies and Direct TV (exclusivity to watch Sunday early and late games live over the internet with Sunday Ticket Max @ $1 billion a year annually) are valued more then what individual subscribers would produce.

    I really doubt that the revenue that they're missing out from not offering Game Pass to people inside the US and Mexico would offset the exclusive value that Direct TV pays for being the only provider of every Sunday early and late game, and I say this as someone a subscriber of MLB's excellent service.
  18. TrentS, Jan 30, 2014
    Last edited: Jan 30, 2014

    TrentS macrumors 6502


    Sep 24, 2011
    Overland Park, Kansas
    Plus Plus!!

    But.... If they streamed live games thru mobile devices and charged $9.99 or more a year per customer to do so, all the while running the same ad content as you would see on your free FOX, ESPN, CBS channels, it would be EXTRA money that they are not generating now.

    :D :D :D :D
  19. slu macrumors 68000


    Sep 15, 2004
    Serious question: has anyone in the entire history of mankind ever selected Verizon or kept Verizon because of NFL exclusivity? I like football just as much as the next guy, but access to the NFL apps are like 300th on the list of things I worry about when selecting a carrier.

    It must work or Verizon wouldn't pay, I guess.
  20. Bill Killer macrumors 6502

    Dec 29, 2011
    They may make millions, but they care more about billions. The NFL gets $1 billion yearly from each provider willing to carry Sunday Ticket.
  21. apps1991 macrumors newbie


    Jan 10, 2012
    UFC has Fight Pass, WWE has WWE Network, NFL introduces NFL Now, it's the hot new thing
  22. e-coli macrumors 68000


    Jul 27, 2002
    No live games? Yeah no thanks. I'll just get my games via antenna for free.

    I'm really souring on the NFL.
  23. Lord Hamsa macrumors 6502a

    Jul 16, 2013
    And that may very well be where they go in the future, but their existing contracts, especially the one with DirecTV, prohibit them from doing so now. Maybe after next season (DTV contract expires after 2014 season), which may mean that this app might have a secondary purpose of getting the infrastructure in place and field tested before a launch of this type of service in the US for the 2015 season.
  24. JAT macrumors 603

    Dec 31, 2001
    Mpls, MN
    People have picked DirecTV because of NFLST. Don't know about VZW.
  25. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    True, but, it would be way more than $99 year if the NFL wants to make the $700M a season it gets from DTV plus the $210M it gets from Verizon. Right now DTV charges $400 for Live view TV + online streaming of all Sunday games and loses money at that price. So guessing if the NFL opened it up to everyone, not just DTV customers, at best you cut the price 25% to remain profitable. BUT I'm also guessing NFL is going to want north of $1B for the next contract starting in 2016, so $400 is probably what the NFL would have to charge if it wanted to go it alone.

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