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Nintendo Has Earned $400M From Fire Emblem Heroes on Mobile Devices

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In the 18 months since Nintendo released Fire Emblem Heroes on Android and iOS devices the game has raked in a total of $400 million worldwide, according to data shared today by Sensor Tower.

That $400 million total includes earnings across both the iOS App Store and the Google Play store, and it's up from the $300 million the game had earned a year after its launch.


Fire Emblem Heroes allows players to level up popular characters from the well-known Fire Emblem Nintendo game series, engaging in strategic battles as part of an original storyline developed for mobile devices.

According to Sensor Tower, Fire Emblem Heroes is Nintendo and DeNA's most successful mobile game to date. Nintendo's mobile games have proven to be a lucrative venture for the company, and Fire Emblem Heroes is sold alongside two other games set in the Nintendo universe and adapted for mobile, Animal Crossing: Pocket Camp and Super Mario Run.

At $400 million earned, Fire Emblem Heroes has significantly outperformed the other two games, with Super Mario Run earning Nintendo an estimated $64 million to date and Animal Crossing: Pocket Camp earning $42 million.


Approximately 52 percent of the $400M spent on Fire Emblem Heroes is from Google Play, with the remaining 48 percent brought in by the App Store. Players in Japan spend the most on Fire Emblem Heroes accounting for 56 percent of revenue, followed by the United States at 31 percent.

During the month of June, gamers spent more than $23 million on Fire Emblem Heroes, and according to Sensor Tower, momentum does not appear to be waning.

Article Link: Nintendo Has Earned $400M From Fire Emblem Heroes on Mobile Devices
 

fairuz

macrumors 68020
Aug 27, 2017
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Is this why Super Smash Bros suddenly has like 20 generic anime-style characters from Fire Emblem in it?
[doublepost=1533161087][/doublepost]
With income like that, why bother with developing consoles? Please no…
I hope they continue making their consoles, which are and have always been the best. Mobile phone gaming is lame, and it'll dilute their brand in no time.
 
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WristyManchego

macrumors member
Jul 3, 2016
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Why TF is this on macrumours?

A game by an unrelated company made money and some of it came from the App Store. Well done.
 
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Cosmosent

macrumors 68000
Apr 20, 2016
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Just a Best Guess, but it appears:

1.) Game iOS Apps accounted for 40%, or $3.82B, of the $9.55B Apple took in for Services in their most-recent Qtr, 3Q18.

2.) Streaming Media Content iOS Apps (i.e., Subscriptions) accounted for 20%, or $1.91B.

3.) NON-Game / NON-Streaming Media Content iOS Apps accounted for 2.5%, or $239M.

The other %s mostly went to Apple Pay, Apple Music, iCloud, iTunes, & AppleCare.
 
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mistasopz

macrumors 6502
Apr 14, 2006
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With income like that, why bother with developing consoles? Please no…
This is peanuts compared to what they pull in on their hardware and console games. They've almost sold 20 million Nintendo switch consoles alone ($300 price tag), plus add in all the games, licensing fees, etc.
 
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sinsin07

macrumors 68040
Mar 28, 2009
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52 percent came from Google Play? That is quite contrary to those persistent claims, that Android users wouldn’t spent money on apps and therefore iOS apps are of superior quality.
Could be just an anomaly.
You’d need to look at the overall picture for a better view.

This is from May 29, 2018:
“According to Morgan Stanley Research, the Apple Store Store makes around four times more in net revenue from apps and games compared to the Play Store. Switch things over to money made on a per-device basis, and the App Store dominates Google even more with ten times as much revenue.

In Q1 2018, the App Store saw $0.44 in revenue per download while the Play Store made only $0.10. Alternatively, $5.08 was generated per device with the App Store during Q1 compared to only $0.47 with the Play Store.”

Google Play Store makes 10 times less revenue per device than the App Store

The charts:
Morgan Stanley: Apple’s App Store clobbers Google Play
 
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pete2106

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Dec 7, 2012
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And so begins Nintenodo's descent into the microtransaction swamp. It's only a matter of time before their mainstream stuff on the switch starts to be infected.
 
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Regbial

macrumors 6502a
Jul 10, 2010
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The death of any hope of mobile games with any substance or nuance. RIP the dream.

And at the rate this is going, mainstream gaming is next. Greed destroys everything.
 
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ksec

macrumors 68000
Dec 23, 2015
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I am guessing this is $400M revenue, but 30% going to Apple and Google? If Nintendo actually made $400M, that means users are spending $570M!


52 percent came from Google Play? That is quite contrary to those persistent claims, that Android users wouldn’t spent money on apps and therefore iOS apps are of superior quality.

Because no one said that ?

It doesn't state how many users are on each side. App revenue are roughly 50./ 50 between Apple App Store and Google Play. But with Google having double the user, i.e Two Google user spend roughly the same as one iOS users.

And in case you see figure that skew towards Apple, like one iOS users equals three Google Play users or more? Well those figure don't include China, which doesn't have a Google Play Store.
 
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Yvan256

macrumors 603
Jul 5, 2004
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The death of any hope of mobile games with any substance or nuance. RIP the dream.

And at the rate this is going, mainstream gaming is next. Greed destroys everything.
There's still independant game developers...
Check out "Kingdom: New Lands" and "Love in a dangerous spacetime". IMHO, gaming is still very much alive, if you look elsewhere than the big gaming studios.
 
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Regbial

macrumors 6502a
Jul 10, 2010
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There's still independant game developers...
Check out "Kingdom: New Lands" and "Love in a dangerous spacetime". IMHO, gaming is still very much alive, if you look elsewhere than the big gaming studios.
Thanks for the suggestions. You’re right.

Let us hope so. uwu :(
 
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Dayv

macrumors 6502
Aug 18, 2009
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Why TF is this on macrumours?

A game by an unrelated company made money and some of it came from the App Store. Well done.
And here you are engaging with the post, encouraging them that it drives interest and revenue.
[doublepost=1533248003][/doublepost]
52 percent came from Google Play? That is quite contrary to those persistent claims, that Android users wouldn’t spent money on apps and therefore iOS apps are of superior quality.
In-app purchases and traditionally purchased premium apps have very different markets and behaviors. One could just as easily turn this around and say that it shows Android users have poor self-control, considering the addiction model this kind of game is built on. This would assume one has an axe to grind for Android users or freemium games rather than your agenda, which appears to be coming to an Apple-focused site to talk about why you prefer the competition?
 
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bpcookson

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Apr 6, 2012
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I’ll say simply that Fire Emblem Heroes is the first original mobile game that’s truly excellent. I’ve tried tons and even the best tend to get boring sooner than later, but here with FEH I’ve been playing every single day since day one and a) it’s still a lot of fun and b) it’s never felt like a grind.

The next best game I’ve played on mobile is probly XCOM and that’s just a port.

BTW, while I’ve definitely spent too much money on this game, I eventually stopped spending and they give you enough resources as a F2P player to basically always snag at least one new hero when they come out.
 
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