Nintendo Has Earned $400M From Fire Emblem Heroes on Mobile Devices

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 1, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    In the 18 months since Nintendo released Fire Emblem Heroes on Android and iOS devices the game has raked in a total of $400 million worldwide, according to data shared today by Sensor Tower.

    That $400 million total includes earnings across both the iOS App Store and the Google Play store, and it's up from the $300 million the game had earned a year after its launch.


    Fire Emblem Heroes allows players to level up popular characters from the well-known Fire Emblem Nintendo game series, engaging in strategic battles as part of an original storyline developed for mobile devices.

    According to Sensor Tower, Fire Emblem Heroes is Nintendo and DeNA's most successful mobile game to date. Nintendo's mobile games have proven to be a lucrative venture for the company, and Fire Emblem Heroes is sold alongside two other games set in the Nintendo universe and adapted for mobile, Animal Crossing: Pocket Camp and Super Mario Run.

    At $400 million earned, Fire Emblem Heroes has significantly outperformed the other two games, with Super Mario Run earning Nintendo an estimated $64 million to date and Animal Crossing: Pocket Camp earning $42 million.


    Approximately 52 percent of the $400M spent on Fire Emblem Heroes is from Google Play, with the remaining 48 percent brought in by the App Store. Players in Japan spend the most on Fire Emblem Heroes accounting for 56 percent of revenue, followed by the United States at 31 percent.

    During the month of June, gamers spent more than $23 million on Fire Emblem Heroes, and according to Sensor Tower, momentum does not appear to be waning.

    Article Link: Nintendo Has Earned $400M From Fire Emblem Heroes on Mobile Devices
  2. DeepIn2U macrumors 603


    May 30, 2002
    Toronto, Ontario, Canada
    Nintendo is back to health.

    Will be interesting to see if they can sell double the Switch handsets that their targeting before 2020.
  3. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    With income like that, why bother with developing consoles? Please no…
  4. fairuz macrumors 68000


    Aug 27, 2017
    Silicon Valley
    Is this why Super Smash Bros suddenly has like 20 generic anime-style characters from Fire Emblem in it?
    --- Post Merged, Aug 1, 2018 ---
    I hope they continue making their consoles, which are and have always been the best. Mobile phone gaming is lame, and it'll dilute their brand in no time.
  5. lunarworks macrumors 65816

    Jun 17, 2003
    Toronto, Canada
    People spend big money on a character-based gatcha game? Shocking.
  6. WristyManchego macrumors member


    Jul 3, 2016
    Why TF is this on macrumours?

    A game by an unrelated company made money and some of it came from the App Store. Well done.
  7. rom3o macrumors regular

    Dec 22, 2014
    52 percent came from Google Play? That is quite contrary to those persistent claims, that Android users wouldn’t spent money on apps and therefore iOS apps are of superior quality.
  8. Cosmosent macrumors 6502a

    Apr 20, 2016
    La Jolla, CA
    Just a Best Guess, but it appears:

    1.) Game iOS Apps accounted for 40%, or $3.82B, of the $9.55B Apple took in for Services in their most-recent Qtr, 3Q18.

    2.) Streaming Media Content iOS Apps (i.e., Subscriptions) accounted for 20%, or $1.91B.

    3.) NON-Game / NON-Streaming Media Content iOS Apps accounted for 2.5%, or $239M.

    The other %s mostly went to Apple Pay, Apple Music, iCloud, iTunes, & AppleCare.
  9. ArtOfWarfare macrumors G3


    Nov 26, 2007
    Nintendo made $10B in revenue over the past year. $400M in over a year means it's less than 4% of their annual revenue.
  10. mistasopz macrumors 6502

    Apr 14, 2006
    This is peanuts compared to what they pull in on their hardware and console games. They've almost sold 20 million Nintendo switch consoles alone ($300 price tag), plus add in all the games, licensing fees, etc.
  11. sinsin07 macrumors 68040

    Mar 28, 2009
    Could be just an anomaly.
    You’d need to look at the overall picture for a better view.

    This is from May 29, 2018:
    “According to Morgan Stanley Research, the Apple Store Store makes around four times more in net revenue from apps and games compared to the Play Store. Switch things over to money made on a per-device basis, and the App Store dominates Google even more with ten times as much revenue.

    In Q1 2018, the App Store saw $0.44 in revenue per download while the Play Store made only $0.10. Alternatively, $5.08 was generated per device with the App Store during Q1 compared to only $0.47 with the Play Store.”

    Google Play Store makes 10 times less revenue per device than the App Store

    The charts:
    Morgan Stanley: Apple’s App Store clobbers Google Play
  12. pete2106 Suspended


    Dec 7, 2012
    And so begins Nintenodo's descent into the microtransaction swamp. It's only a matter of time before their mainstream stuff on the switch starts to be infected.
  13. Regbial macrumors 6502


    Jul 10, 2010
    The death of any hope of mobile games with any substance or nuance. RIP the dream.

    And at the rate this is going, mainstream gaming is next. Greed destroys everything.
  14. ksec macrumors 6502a

    Dec 23, 2015
    I am guessing this is $400M revenue, but 30% going to Apple and Google? If Nintendo actually made $400M, that means users are spending $570M!

    Because no one said that ?

    It doesn't state how many users are on each side. App revenue are roughly 50./ 50 between Apple App Store and Google Play. But with Google having double the user, i.e Two Google user spend roughly the same as one iOS users.

    And in case you see figure that skew towards Apple, like one iOS users equals three Google Play users or more? Well those figure don't include China, which doesn't have a Google Play Store.
  15. Yvan256 macrumors 603


    Jul 5, 2004
    There's still independant game developers...
    Check out "Kingdom: New Lands" and "Love in a dangerous spacetime". IMHO, gaming is still very much alive, if you look elsewhere than the big gaming studios.
  16. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    Yeah, but imagine a world where they have multiple successful mobile games.
  17. Regbial macrumors 6502


    Jul 10, 2010
    Thanks for the suggestions. You’re right.

    Let us hope so. uwu :(
  18. Dayv macrumors 6502

    Aug 18, 2009
    And here you are engaging with the post, encouraging them that it drives interest and revenue.
    --- Post Merged, Aug 2, 2018 ---
    In-app purchases and traditionally purchased premium apps have very different markets and behaviors. One could just as easily turn this around and say that it shows Android users have poor self-control, considering the addiction model this kind of game is built on. This would assume one has an axe to grind for Android users or freemium games rather than your agenda, which appears to be coming to an Apple-focused site to talk about why you prefer the competition?
  19. bpcookson macrumors 6502


    Apr 6, 2012
    I’ll say simply that Fire Emblem Heroes is the first original mobile game that’s truly excellent. I’ve tried tons and even the best tend to get boring sooner than later, but here with FEH I’ve been playing every single day since day one and a) it’s still a lot of fun and b) it’s never felt like a grind.

    The next best game I’ve played on mobile is probly XCOM and that’s just a port.

    BTW, while I’ve definitely spent too much money on this game, I eventually stopped spending and they give you enough resources as a F2P player to basically always snag at least one new hero when they come out.

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