Take the drive towards the Best Buy in Secaucus. I was about 1 of 5 people on line. The doors opened at 8 AM for iPhone orders and the regular store opened at 10. It's possible that they have more people now since it's regular hours.
I was in and out of the store with a new 5S in about 30 minutes.
But, supplies were limited. I heard they only had the AT&T 64GB Space Gray left and I heard they only had Verizon Space Gray left.
Lucky for me, I'm on Sprint. Being on a crappy network has its perks, eh?