Well Saudi Arabia bought Newcastle, who haven't won anything in centuries. Man City hadn't won anything in decades before they were bought up. They were not considered a 'big' club outside Manchester, at all. They certainly weren't contenders until they became a laundry. Both clubs do have relatively large support, but none of this actually matters; some billionaire could buy Accrington Stanley ffs, and buy success. That is the modern model in football. Chelsea were perhaps the first club to benefit greatly from dirty money, and NUFC certainly won't be the last.