I don't need all the fanboys telling me why I don't need BR. Will optical media go away at some point? Likely. Will BR be the last major optical media format? Perhaps. However, BR is set to be a viable standard for years. The bottom line is no BR, no buy. 1. I want soft and hard backups. Time Machine is good as an interim backup solution, but I'll need to do periodic full backups of my media and other important files to be able to store permanently. DVD doesn't cut it. 2. I want to be able to burn HD content and read HD media and data from others as they adopt BR. 3. I'm starting my BR collection in the living room. When I'm packing for travel, I want to be able to take a disc from my living room and throw it in my bag. NOT take my credit card out of my wallet and hand Apple money for a slow-to-download, inferior quality, rental of a MOVIE I ALREADY OWN. Plus, what if I want to lend or sell a movie? What if I want to take it to a friend's house? What if I'm in a rush and can't wait for downloading? The fact that Apple is on the BR Board of Directors makes the situation even more embarrassing for Apple. WWDC would have been a great venue to start offering Blu-ray. SL testers could have downloaded a new BR movie playback capable seed to use on their new MBPs with BR, tested BR movie playback over the summer, and helped Apple ready built-in BR movie playback support for the general public with SL in September. All Apple would have needed to do was put an asterisk next to BR in the feature list stating that movie playback support would be offered with the final version of SL. It is pathetic. It is past due and it has come to no BR, no buy.