You, nor anyone else can say that anything is "fairly obvious". From day one we've been hearing of a cheaper 4S model coming along with a redesigned flagship device. I don't know what the final outcome will be, but I will say this..Given what happened with the iphone 4 "left at a bar" fiasco that happened last year, I would surmise that Apple execs. were furious beyond belief. And I am sure they vowed that something like this would never happen again. So it is not so far fetched to believe that a completely redesigned iPhone 5 is out there. One that was kept so tightly under wraps, with "top-secret" status that is on par with, or even exceeding some of our governments top-secret military projects. In fact, I believe that it's exactly what Apple would do if such a device did in fact exist. This isn't just a phone. It's BILLIONS of dollars. And with all the new technology and heavy competition breathing down Apple's neck, A company with BILLIONS of dollars is going to take every precaution possible (in a unique Apple kind of way) to ensure 1) that another "lost" device doesn't turn up on Gizmodo. And 2) That they surprise everyone with a jaw dropper of a device.
I know all the rumors are pointing towards a 4S or refreshed iPhone 4 and a lot of people are believing it. But sit back, take a deep breath, clear your mind of all these BS rumors and think logically for a moment....
Apple is SMART...VERY SMART. They didn't claw their way to the top by making dumb decisions. And granted, they are not perfect. But think about it...We all know what a blantent, stupid, mind blowing mistake it would be to come out with another iPhone 4. I haven't read one positive comment anywhere that suggests consumers would be happy with a refreshed iPhone 4. In fact, people will be outraged. And there are a TON of people that wouldn't buy it. Apple knows all this a trillion times better then we do. They know exactly what it is going to take to have record breaking sales with this next release. And guess what...A refreshed iPhone 4 is not going to give them record breaking sales on launch day. I'm no expert but it seems crystal clear to me that if all we got was a 4S, sales on lauch day or week would be the worst they have ever been for iPhone. And do you think Apple is willing to let that happen? Especially when the people who are disappointed with the 4S can easily switch over to some new Android device. NO WAY! There are a ton of iPhone users that are starting to admit that "hey...that Galaxy, or Prime, or whatever, is actually a pretty cool device"..It's those people (and I'm sure there are millions of them) that will immediately jump ship and head on over to Android. A 4S will just make their decision so much easier.
So rest assured knowing that it's probably not in Apple's business plan to fail miserably with this launch. This is their biggest launch yet in terms of competition and consumer expectation..And Apple knows it all too well. They are going to shock us all. Mark my words. And if i'm wrong...I (and millions of others) will never look at Apple with the same respect and admiration ever again. They will have turned into "just another smart phone company".