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macrumors 68040
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Sep 8, 2009
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We were all referring to it as the 5S before launch. Now it's just the 5s. I wonder why Apple did this. Any thoughts?
 
We were all referring to it as the 5S before launch. Now it's just the 5s. I wonder why Apple did this. Any thoughts?

Because it looks like SS. It's easier to distinguish. 5s or 5S. And to keep form, the c is lower case to match s and not to make it appear more important than the s.
 
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What do you mean? People have used upper and lower case S since the 4s. I've always called it 4S. Uppercase put's emphasis on the S. :D
 
Good question. It seems like even on the Apple website both the 5s and 5c are listed in lower case.
 
Good question. It seems like even on the Apple website both the 5s and 5c are listed in lower case.

You're right, I didn't realize the C was lower case as well. But this is actually a serious question, because we know how particular Apple is about things.

But in the logos for the phones on Apple.com, they do have the S capitalized. Just not when referring to it everywhere else.
 
Capital letters are superfluous ornamentation. "s" exudes a beautiful, timeless simplicity. Get with the times.
 
Because the update is just that much more insignificant compared to 4 to 4S.
 
The 4S has been retrospectively rebranded the 4s as well.

I think it was so that the 5s wasn't confused with SS or S5 or 55, and to be consistent they changed the 5c and 4s as well.
 
'S' and 'C' not capitalised? = 5s not 5c

Anyone know why they've done this? It just doesn't look right. They've always made the suffix capitalised?

... looks odd.
 
People will really complain about anything won't they :p But yeah, it looks strange for the S cos it looks like you're saying multiple iPhone Fives rather than iPhone Five S.
 
Looks terrible and inconsistent with other models.

Should've kept it as "5S".
 
So THAT's why the S is lowercase...

Apologies in advance if this has been realized before me, but I'm slow and I just realized that if Apple had given their new flagship phones the title of 'iPhone 5S', writing/printing it would be too hard to distinguish from 5 and S in some cases, so they went with 5s, which is probably easier to read.

My question is, will this naming scheme continue? iPhone 6S or iPhone 6s? Personally the lowercase 's' is starting to look more natural to me.
 
Actually, they put a box around it.

But, I'll agree it's easier to read if the special character isn't available.
 
I don't think it really matters. I think Apple uses the LC s because with the logo's box around the letter, it is smaller than the 5. So it's closer to the logo. Even as a copy editor, I could care less about this in a world where "literally" now can mean the same thing as "figuratively" be cause so many idiots wronged it all the way to the dictionary.
 
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