In-App purchases are unethical
In App purchases without a warning that you are making a purchase is unethical and particularly targets children as well as unsuspecting adults. In App purchase options should be shut off by default when purchasing a devices and every time someone downloads an app or is about to make an in-App purchase there should be a warning like one sees in nearly every on-line purchase one makes on the web.
Most warnings state something like the following, "By clicking on the submit button you agree to purchase the following for $xxx.xx. If you don't agree please click cancel."
Unfortunately, in-App purchases never seem to warn when you are about to purchase, which is outrageous and deceptive. I had nearly $1,000 in bogus TapZoo purchases that my children made while playing the game. They had no idea that this so-called "free" game had hidden in-App purchases and neither did I. Apple agreed with me and reimbursed my credit card for all unauthorized purchases.
What irks me is that Apple's policy still allows for in-App purchases. Many people are upset about this and yet Apple doesn't seem to care about tarnishing its otherwise stellar reputation and business model.
People expect that when they buy something on the internet or on a mobile device it won't be done in a devious and deceptive manner; and most people fume the first time they find out they made such purchases when an Apple statement is sent to them or when a credit card statement is sent. Not a very honest way of selling a product, is it.
Consumers expect transparency and honesty when they purchase a product or service.