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No iPhone 18 Launch This Year, Reports Suggest

“I’d like to upgrade my iPhone 17 please “
“To the new 18 pro sir “
“no just the normal 18”
‘We don’t sell that sir come back next year ..”
Apple making it hard …. 🙄
 
What’s with the return of product line bloat? Is this just an inevitability with Apple trying to hit every price point and demographic under the sun?
 
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Lounge vibes 05 said:
My theory?
Rumors are the iPhone Air2 will add a second camera and a bigger battery. A stereo speaker is likely a safe bet as well.
The other rumor we have recently heard is that it will be more affordable. Maybe $799?

Anyone who doesn’t see what Apple wants to do with the iPhone Air is kidding themselves, it’s the new regular iPhone.
Just like the MacBook Air took the spot of the old MacBook, the iPhone Air takes the spot of the regular iPhone once it reaches feature parody and a comparable price.
Then the old iPhone 16/17 era design becomes the new $600 “budget” model.
Not only does this lineup make more sense, it also gives the regular iPhone more of an identity as the “super thin” one instead of just a Pro with a missing camera lens as it is now.

The schedule also matches the last three years of MacBooks, pros in the fall and airs in the spring.
The fall one perfect for holiday season splurges, the spring one perfect for back to school and summer season.
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No. Anyone actually believe Apple wouldn't take 4 years to spread out all of those "upgrades"?
 
uczcret said:
This has been reported for quite some time, certainly before the RAM shortage.
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Two things about Ram. First, SK Hynix is building two massive new facilities to make Ram in Yongin, South Korea. They will be online in 2027. China is also catching up, although 3 or 4 years out. Samsung is also expanding. We will be swimming in discount Ram in a few years as they overproduce. Second, Apple will still sell the 17, so people who need an upgrade are still going to buy next year.
 
MacRumors said:


Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.

iphone-17-models.jpg

Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest standard model for over 18 months. This would mark the first time Apple skips an entire calendar year without releasing a new generation of its flagship non-Pro iPhone.

For more than a decade, Apple has introduced its mainline iPhone lineup in the fall, with all core models launching simultaneously in September. That pattern is expected to change this year, when the company is widely rumored to split its upcoming iPhone releases across two distinct release windows rather than unveiling the entire lineup at once. Under this strategy, Apple is expected to prioritize higher-end models in the fall while delaying lower-cost or standard models until the following year.

As a result, Apple is not expected to ship the iPhone 18 in 2026. Instead, reports indicate that Apple plans to launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone in the usual fall timeframe, while holding the standard iPhone 18 back until the spring of 2027, where it will launch alongside the iPhone 18e and iPhone Air 2.

The rumored change is tied to Apple's expanding iPhone lineup. With the introduction of the iPhone 16e and iPhone Air in 2025, the expected debut of the first foldable iPhone in 2026, and the continued presence of older models like the iPhone 16 and iPhone 16 Plus, there could be at least eight distinct iPhone models on sale from Apple by the end of 2026. A staggered release schedule would allow the company to further differentiate its models, give them a longer sales window without internal competition, and spread iPhone launches more evenly across the year.

Supply chain analysts have also pointed to manufacturing and logistics benefits as a factor behind the rumored shift. By spacing out launches, Apple could reduce production bottlenecks, better manage component supply for advanced technologies, and smooth revenue recognition across fiscal quarters rather than concentrating iPhone sales in a single period.

Article Link: No iPhone 18 Launch This Year, Reports Suggest
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Given how one of Jobs' first actions when he returned to Apple in the late 1990s was to dramatically curtail the pipeline of products, I think the proliferation of iPhone models is a mistake. Make a good Pro model and a regular one. Do it in regular and phablet size. Good enough.
 
xARx2 said:
back to school in spring? what??

if anything, bts purchasers would be more incentivized to wait the month between school start (september) and iphone release, rather than purchase a phone in spring for school starting six months later.

overall, i agree with what you’re saying. but saying that bts would be a motivator for spring iphone purchases is rather far-fetched.
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Yes, the back to school shopping season is in the spring here in the United States.
The summer as well, but any large graduation gifts and new technology/equipment are going to be purchased around graduation, which is in May/June.
This is why Apple always tries to have some type of new MacBook or iPad out by March/April, usually the Air.
It makes sense for phones and tablets as well.
 
randomgeeza said:
He obviously don't use it... Or, if he does, he don't give a ****!
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It is well known that Timapple uses Samtaesung which is a super secure, (super cute also), super locked down North Korean Superphone. He is rumoured to upgrade to Samtaesung 2 Ultraphone in this year’s fall.
 
Bad Apple Engineers making the 17 too good of a value for money, it's probably eating into the margins of the higher priced Pros who have heftier margins. NO iPhone 18 for you this year! - LoveFrom Tim.
 
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