I really want an iPhone. I patiently waited for my T-Mobile contract to expire and was poised to get in line July 11th and pick an iPhone up for my wife and I. We were totally committed until T-Mobile announced their new unlimited family plan. For those of you that don't know, you can get two lines with unlimited calling and unlimited text messages for $149/month. For the same thing on AT&T I believe you will pay $230/month. Add the data for two lines and switching to AT&T would cost $290/month compared to $190/month on T-Mobile with 2 lines of data. Is any phone worth an extra $100/month? Anyone else in the same boat? Will you pay it? FYI, my wife and I both have Blackberry's, use data plans, a lot of text messages and a ton of minutes. We have eliminated our home phone and I use my cell phone as my primary phone for work. I travel a lot.