No iPhones in stock -- marketing strategy?

Discussion in 'iPhone' started by GlassBullet, Jul 9, 2009.

  1. GlassBullet macrumors regular

    GlassBullet

    Joined:
    Jul 7, 2009
    Location:
    Ventura, CA
    #1
    I went to my local AT&T store the other day and got my 3GS. They don't have any in stock so they ordered it from the manufacturer and I have to wait for it to be delivered (1-2 weeks). My buddy got his a couple weeks ago and they had to do the same thing. Is this some kind of a marketing strategy that they're doing everywhere, or is it just my store? I don't see why they can't just have them ready to go in the store like all the other phones.
     
  2. Unspoken Demise macrumors 68040

    Unspoken Demise

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    #2
    What other phones in the At&t store does Apple sell? To your point, I dont think that it is a marketing strategy. They have nothing to gain from not selling products. I think they are just out of stock. Demand was > supply.
     
  3. samcraig macrumors P6

    Joined:
    Jun 22, 2009
    #3
    Maybe it's because all the MacRumor posters are swapping out their phones from black to white and then back to black because every day they have a whim to try something else.

    Or because people are accidently tripping their water sensors and swapping out their phones because they are worried about what MIGHT happen months/years from now

    Or maybe it's because the demand is just that high

    Personally.. I think it's a combo platter
     
  4. za9ra22 macrumors 6502

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    Sep 25, 2003
    #4
    It would be a pretty silly marketing strategy that had something to sell but require people to wait to get it - when people have to wait, they change their mind, or at least go away with the idea of returning later when they can get what they want over the counter.

    Being widely out of stock is the result of AT&T and Apple selling more iPhones than Apple can supply from the manufacturing plants. It simply means that worldwide, demand has outstripped available stocks, and that demand remains sufficiently high that restocking barely meets the volume of sales already made.

    Give it a week or two, and demand will slow down enough that stocks will begin to build back up.
     
  5. MadGoat macrumors 65816

    MadGoat

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    Canada
    #5
    It may or may not be a marketing ploy, much like the Wii did.

    They create a false sense of demand exceeding supply and that since it's sold out everywhere, it must be something you really, really have to get as soon as possible.
     
  6. GlassBullet thread starter macrumors regular

    GlassBullet

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    #6
    That's exactly what I was thinking then I made this topic. Thanks for all your responses.
     
  7. SFStateStudent macrumors 604

    SFStateStudent

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    San Francisco California, USA
    #7
    I think it's the normal trend of iPhone marketing. The newest iPhone is in high demand, just as the previous generations of iPhone have been. They'll restock and eventually have to get ready for the NEXT iPhone....:cool::cool::cool:
     
  8. ADent macrumors 6502a

    Joined:
    Sep 9, 2007
    #8
    Why not just get it at the Apple store? They even have a convenient inventory checker.

    Apple does seem to build up a stockpile of these and then the initial surge will burn thru the stockpile. Eventually supply and demand level out.
     
  9. GlassBullet thread starter macrumors regular

    GlassBullet

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    #9
    I would go to the Apple store, but the nearest one is 100+ miles away. And I don't have a car. Out of curiosity, can you get an iPhone with the 2 year AT&T contract from an Apple store?
     
  10. Unspoken Demise macrumors 68040

    Unspoken Demise

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    #10
    Yes you can. And Best Buy will do it as well. Thats where I got mine on launch day. ;)
     
  11. i3igsmooth5769 macrumors 6502a

    i3igsmooth5769

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    Los Angeles, CA
    #11
    Its gotta suck not having an apple store nearby....I notice alot of people saying the nearest apple store is 2 or 3 hours away
     
  12. Unspoken Demise macrumors 68040

    Unspoken Demise

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    #12
    ^ Mine is 15 minutes away. Another is 25 Minutes away. Another is 30 minutes away.

    Perimeter Mall
    Mall of Georgia
    Lenux Mall
     
  13. renewed macrumors 68040

    renewed

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    #13
    High five?
     
  14. samcraig macrumors P6

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    Jun 22, 2009
    #14
    Mine is 5 minutes away by foot
    Another is 5 minutes by subway
    Another is probably abotu the same but in the other direction by subway
     
  15. Unspoken Demise macrumors 68040

    Unspoken Demise

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    #15
    Just saying.
    I'll fill out the appropriate paper work for that high five though. We'll get it done. I'll have my people call your people and we'll see what we can come up with.
    And wow, you're aweful close to one.
     
  16. thor79 macrumors 6502

    thor79

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    Location:
    Chicago, IL
    #16
    Not everyone is upgrade eligibile and willing to pay whatever price that Apple tells them...so you gotta work with the salesman and Apple just doesn't do that. I had to go to my AT&T store to get early upgrade pricing instead of no commitment pricing...something Apple couldn't do for me. I would have preferred going to the Apple store...but it just wasn't an option even though I knew they had the one I want and it's only about a 20 minute drive for me.

    As for this supposed marketing strategy...it isn't one. Generally the only people who find out about lack of supply are people that are already interested in the device. I don't know anyone that bases their decisions about device purchases based off of demand for said device...that's just dumb. It may get their attention...sure...but that does not drive their purchasing.
     
  17. scaredpoet macrumors 604

    scaredpoet

    Joined:
    Apr 6, 2007
    #17

    If you truly think Apple is artificially restricting supply in a weird attempt to drum up demand, then don't buy one. That'll show em! :rolleyes:
     
  18. ucfgrad93 macrumors P6

    ucfgrad93

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    Aug 17, 2007
    Location:
    Colorado
    #18
    Agreed. In fact, Apple could be losing sales if the stores are out of stock. Someone could decide they need a phone immediately, and purchase something else.
     
  19. wildbillwn macrumors newbie

    Joined:
    Jun 9, 2009
    Location:
    Oklahoma
    #19
    Glass,
    Have you tried an apple store? Plenty of availability of iphones at the Apple store according to Apple. Supposedly, this is updated every 30 minutes. I don't know how accurate it is.....
     
  20. sushi Moderator emeritus

    sushi

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    #20
    Must be nice.

    Nearest Apple store is almost 2 hours from my home.

    Agree as well.

    Need to have the product when the customer wants it. Otherwise it is very easy to loose the sale.
     

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