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No innovations. No new ideas. Just incremental changes for marketing purposes only.
The cellphone as we know it has plateaued. The age of annual innovation is over. Been over for years. Everything labeled an innovation now is a gimmick to push units. Once you can break the psychological need to upgrade every year or two you'll be free.
 
You don't put yours in a case? My iPhone 17 PM is blue, but you'd never know it in my slim black case.
I don't. It drives my family nuts. I've enjoyed every iteration (save the 8) and always end up caseless.*


*Now that's not to say I haven't tried/owned several cases. I'm enrolled in iUP and every Sept. (my b-day month), I swap out iPhones and (when hardware design warrants) get a new case. Since the I believe the X, I have excpliusivel gone with Totallee's super thing cases. Best basely there case I have found, great price and one of the best customer services in the game. So X-16 Pro was Totallee. For my 16 Pro, I tried and loved the snapback (or whatever they were called) from Atom Studios. I loved that it offered basic back-side scratch protection (when placing my device camera-side down on a surface), while also affording a near-caseless in-hand feel. For my 17 PM (my first Max), I may have gone witg another Atom Studio snapback, but they were acquired(?) by Matter, and I do not like their offerings.

So this marks the first iPhone where I didn't start off with a new device + case combo. With the exception of last year's snapback, every single one of my cases landed in a desk draw within a couple of weeks. I might take one out if I was going camping. But otherwise, caseless. I simply prefer the in-hand feel of the device sans case. YMMV.

Edit: this is not all of them. Just what happens to remain in my drawer over the years.

Cases.jpg
 
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Apple tend to reuse their designs for at least a couple years; dating back to pretty much forever.
This is hardly a scoop, it'd be a major surprise if they did in fact change the design after just a year.
 
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I mean, what is there to improve at this point?
I agree 100%, some people think that change for the sake of change is good.
I'm happy with my 17PM for a while, in general the series 17 was/is successful, maybe some changes to the Air(Battery) and so, but for the most part it has been great.
 
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A compact, light-weight phone without camera bump could be quite innovative.
They are not that many user's requesting a "Compact, light-weight" iPhone, i feel you, but i don't think is going to happen for awhile the trend is toward bigger phone (Foldable?).
 
Will the current TechWoven cases work on the 18 Pro models? Or do you think they will change slightly enough to render those cases useless?
 
iOS 26 is killing my iPhone 15 PM, was the best phone I’ve had otherwise. 17 looks ugly with that camera bump. Guessing the improved Siri x Gemini and better cameras will get me to upgrade, we’ll see
 
The iPhone 18 lineup will not feature signifiant design changes, according to the leaker known as "Fixed Focus Digital."
In other words, because Tim Cook wants to maximize profits by not spending more on R&D, the iPhone 18 lineup is going to continue using same old design that has been used ever since the iPhone 11. Apple should be honest by naming the iPhone 18 the iPhone 11sssssss.
 
This is not surprising at all for anyone that pays attention to Apples hardware strategy.

Apple usually stays with the same or very similar product designs at least 3-4 generations.

The exterior aesthetics went largely unchanged on the iPhone from 2019-2024.

Under the hood upgrades to the camera, ram, battery life/management is usually where you’ll find marginal improvements year over year.
 
Good to know, so either I'll stay with iP16PM or switch to Android for a while until Apple's brains clear up.
I'm also disappointed in Watch 10's scratch resistance, so I'll happily get rid of it as well.
 
Looks like another year with my 16 Pro or go elsewhere. I detest the look of the current iPhone Pro's and wont buy something I don’t like the design of just because its a made by Apple and runs iOS
 
The cellphone as we know it has plateaued. The age of annual innovation is over. Been over for years. Everything labeled an innovation now is a gimmick to push units. Once you can break the psychological need to upgrade every year or two you'll be free.
I don't expect to see you in the iPhone fold forums then......
 
This is good news. It means that my iPhone 15 Pro Max is gonna make it to another year. I’m not buying an aluminum phone.
 
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