I'm a bit baffled seeing the news about pre-signing up for an iPhone at home. I recently bought mine at a Carphone Warehouse shop the other day, and apart from taking down by details and scanning the separate sim card, the sales guy left my iPhone box fully intact allowing me to open and activate it at home. Has this only happened recently because of the availability of pay-as-you-go iPhones? Oh, btw, I bought mine on a contract, not the payg. If at-home activation is now possible why didn't they offer it at launch? Or did they always have at-home activation here in the UK? Also, if its possible, why still no love for the Americans who need some grubby sales assistant to activate their iPhone?