Am I missing something here? When my iPhone is connected to iTunes, the search bar in the Apps tab is gone. I used this all the time, especially when setting up a new device. It's far faster to type a few letters of the app I'm trying to install rather than scrolling through every single app I've got, especially when I have to install lots of apps at once. So far, I'm not a fan of iTunes 10. Ugly gray sidebar, strange looking capacity meter for connected devices, missing search bar, weird looking playlists when album art is shown for some albums and not others (thankfully, that's fixable). I don't mind the new icon, though.