I own an Apple TV and a brand new Panasonic TC-P42S1 plasma tv. I am not interested in ripping blu-rays to get HD content on my Apple TV, and was pleasantly surprised when Apple announced that you could purchase HD movies. However, the selection is poor (the Midnight Meat Train, Saw V, Stargate: Continuum...COME ON) and they haven't released any new HD movies since March. I was hoping Apple would release the Wrestler and Slumdog Millionaire in HD, but they haven't - not even to rent in HD. This brings me to my question. Does anyone know why Apple hasn't released any new HD movies? Is it because they are only allowing HD downloads to test the market on a temporary basis? I would love some insight into this.