No True Tone. Why?

[pmau]

Advertising the display as an improvement, but leaving out TrueTone?
This is really strange. There is no way to calibrate the display to switch between photo editing and App usage.
Most Apps would benefit from adjusting the screen's white point because they were designed to cover a wide range of devices.
Having warmer colors for photos and videos might be great, but having no option aftet introducing the iPad's ability to adjust to your environment really is a huge ball being dropped by Apple.

 

[RedOrchestra]

I have really bought into the True Tone feature on my iPP and think it's a great feature by Apple - I just don't think the size of the iPhone screen is there to support / add value to True Tone.

 

[pmau]

Than why advertise the improved display. Also, re-read the argument about App design and artwork.

 

[willmtaylor]

Most think size constraints. Maybe it'll make it in next year.

 

[Justim]

Than why advertise the improved display. Also, re-read the argument about App design and artwork.

There's more than one way to skin a cat. Though, I was surprised the iPhone 7 didn't incorporate the feature too.

 

[oneMadRssn]

I was also a bit surprised the iPhone 7 doesn't have the True Tone display feature.

If they bring it to the new Macbooks, that would really tempt me as well.

 

[TurboPGT!]

This article should help explain for some of you: https://www.macrumors.com/2016/09/19/iphone-7-best-lcd-display-ever-displaymate/