My brother in-law is really looking forward to this phone, and my family is hoping my aunt might like it too. (we all want her to find a smartphone)
For him, there is a bit of "being anti-Apple is part of my identity" but my aunt just thinks iOS and Android are too complicated, and really liked the WP7 (Samsung Focus) that my brother in-law is currently carrying.
I'm looking forward to seeing it just cause I like it when the toy store gets new toys, even if I have no plans on actually buying one myself and don't really like WP7. It's kinda like the One-X, seeing a company get back up and come out with something challenging again is a beautiful thing. 🙂