Picture this:
TV Commercial 1
Some teenager standing at a busstop happily playing with his n-gage a game of ... let's say Tomraider. Suddenly somebody from behind says :'Hey I know that gal. That's Lara Croft! Guys, take look at this.' Our teen looks around and to find [insert popular rock group or rap crew] oogling his mobile-gaming machine
Air that thing before Chirstmas this year and the N-Gage sells like hell.
TV Commercial 2
The same teen on a party standing alone in the corner. All the other guests are either making out or using some other brand of mobile to take pictures, make videos or sending messages to one another while they are enjoying their lifes quite liberaly. Our teen flips out of his pocket an N-Gage and starts typing too. A quaterback (full uniform, two girls in each arm) turns to the misspend youth saying: 'Still playing games, little man. Get a life, looser.' Then everyone at the party comments with wild hillarious laughter while our teen in tears runs to the next toilet to cut his wrist with his own Nokia mobile-wannabe.
Show that thing twice. Once in a Sex and the City commercial, once during a Simpsons break. I'll promise most smaller toy stores won't even stock the N-Gage.
This is the gaming buisness. It never was about what the gamers like or want. It's about what sells for the highest profit. And that is determined by a product's but mostly by a company's image. And image is about 60% marketing with 35% value and about 5% quality.
For the vast majority of gamers who matter (those who actually buy software instead of copying and those who buy a game more than once a year) Sega's image now is better than it has been for more than 10 years. The last time there was such in interest in Sega as a developer of console games, was in 1991, shortly before the launch of the SNES.
If any company can make the N-Gage a success, it's Sega.
TV Commercial 1
Some teenager standing at a busstop happily playing with his n-gage a game of ... let's say Tomraider. Suddenly somebody from behind says :'Hey I know that gal. That's Lara Croft! Guys, take look at this.' Our teen looks around and to find [insert popular rock group or rap crew] oogling his mobile-gaming machine
Air that thing before Chirstmas this year and the N-Gage sells like hell.
TV Commercial 2
The same teen on a party standing alone in the corner. All the other guests are either making out or using some other brand of mobile to take pictures, make videos or sending messages to one another while they are enjoying their lifes quite liberaly. Our teen flips out of his pocket an N-Gage and starts typing too. A quaterback (full uniform, two girls in each arm) turns to the misspend youth saying: 'Still playing games, little man. Get a life, looser.' Then everyone at the party comments with wild hillarious laughter while our teen in tears runs to the next toilet to cut his wrist with his own Nokia mobile-wannabe.
Show that thing twice. Once in a Sex and the City commercial, once during a Simpsons break. I'll promise most smaller toy stores won't even stock the N-Gage.
This is the gaming buisness. It never was about what the gamers like or want. It's about what sells for the highest profit. And that is determined by a product's but mostly by a company's image. And image is about 60% marketing with 35% value and about 5% quality.
For the vast majority of gamers who matter (those who actually buy software instead of copying and those who buy a game more than once a year) Sega's image now is better than it has been for more than 10 years. The last time there was such in interest in Sega as a developer of console games, was in 1991, shortly before the launch of the SNES.
If any company can make the N-Gage a success, it's Sega.