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As usual, Apple loves proprietary. Something as fancy as Lightning port just because they can charge more for another freckin add-ons and adapter, the more the merrier, huh?

30 pin dock was already annoying, but after 10 years of existence, and iPod/iPhone popularity it's become bearable.

Now when the time comes to do some changes, they come up with another hurdle called Lightning, while the name implies something high speed and complicated, it's actually even not USB 3 yet. Why?

And also, in real life usage, what benefit a Lightning port could bring instead of micro USB? Bet average people wouldn't know the answers.
 
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Seems like the surest way to get an incoming call on my iPhone is to plug it in for charging. But that's no problem since I can just pick it up and take the call.

I guess one could unplug the 3" cable to take a call, but what if the charge is too low for that? And what advantage does 3" offer over a typical Apple cable? It's not like a two foot cable takes up any more space than a 3" cable once it's rolled up.

I'd consider this three incher a neat thing to have if it were five bucks. This is the sort of product that goes by the cash register to attrack low cost impulse buys. But at $25 it's not like I'd laugh at someone who has one...at least not out loud.
 
Aint that the truth

"Seems like the surest way to get an incoming call on my iPhone is to plug it in for charging"

I thought this was just me. If I wait for a call all day, it only comes when I walk away from it. Lol
 
Everyone, please don't tell me that the concept of portability is completely lost on you...

Yes, it's $25. Yes, that's $25 for a very short cable. It's the same reason you pay several hundred dollars for a cell phone that isn't nearly as powerful as a laptop you could buy for about the same amount of money. Because it's portable. It's comfortable to have in your pocket whenever you need it. You're going to pay more for that convenience.

That's just completely wrong; it's not the same reason at all. When you buy a phone you pay for the development which has gone into making all the components fit into a compact device and the design/finish of the device itself.

A 3 inch cable does not justify an exorbitant price. Very little development goes into it. It's simply not true that you pay more for smaller products. You pay enough for the company to make a nice profit on top of development, manufacturing and materials.

The high price is simply a bet that people will be willing to pay for it because it's one of a limited number of lightening cables available which makes it the only option who want a cable like it for a while.

Once there are many products like it, the price will go down in order to remain competitive.
 
No because the iPhone has Gorilla Glass. I have my keys in my pocket with the phone all the time and never a scratch.

You can see some real world tests by going to YouTube and searching for "scratch test gorilla glass.'

Meanwhile, my iPhone has never been in my pocket with keys and never been around anything abrasive, and yet has two deep gouges in the screen. :(
 
Where would you use it?
Primary use is "oh crap, I need to recharge this thing NOW". There are enough USB ports & chargers around most of the time that you could just use one to recharge IF you had a cable - and this makes sure you always have the cable. Moments of such need are often of the kind "yeah I'd pay $25 right now to be able to receive a call from ______".
Same reason I keep emergency supplies in my car trunk, bandages etc. in my daily-stuff bag, and a few days of key medicine in a vial on my keyring: money & effort spent on stuff I hope I never need, but if I do I'll need it NOW.
A dead cell phone sucks. A 3" cable dangling from my keyring means I can recharge it from any available USB port, at least to usable in a few minutes, even if it's a bit awkward in the process.
 
I love the idea of this thing. I can't tell you how many times I've gone out for a night on the town with friends and by the end of the night or the next morning when I wake up at their place, my phone is dead or running on life support. I'll wake up at 9-10am with a dead phone...we hang out and BS for a while, go out for brunch, and by the time I get home to a phone charger it's 1-2pm...so I've had 4-5 hours with a dead phone. It isn't life altering, but it's annoying.

This same thing happens on long road trips...leave at 8-9am with a fully charged phone, and by 8-9-10pm, it's dead.

The (obvious) problem is that there are a ton of 30 pin adapters laying around, but rarely will you find a lightning adapter. And it isn't exactly convenient to carry around a 3.5' cable. I've thought about how great it would be to have a small, pocket sized cable for these "emergency" charge situations.

I do however feel that $25 is a touch too expensive. I could see $9.99 to $19.99.
 
At that price I could Purchase multiple cables and keep one in my trunk, one in the back sit, and one at work.
 
Meanwhile, my iPhone has never been in my pocket with keys and never been around anything abrasive, and yet has two deep gouges in the screen. :(

Which iPhone? I noticed my iPhone 3 was much more prone to scratches but my iPhone 5, with the newer Gorilla Glass, has had no issues at all.
 
Which iPhone? I noticed my iPhone 3 was much more prone to scratches but my iPhone 5, with the newer Gorilla Glass, has had no issues at all.

iPhone 5. It's been treated the same as my original, 3GS, and 4 and only this one has ever gotten scratched.
 
I have been in the situation MANY times where I'm running low on juice and I forgot to pack my cable. Either I'm riding somewhere with a friend, and I don't have my car charger or I'm driving a company vehicle and I forgot to bring the charger with me. Or I leave for a 3 hour road trip knowing my iPhone will last that long when fully charge but then once I'm on the road realize I somehow unplugged my charger in my sleep last night and I'm at about 40%.

These are all real-life examples and have happened to me. Needless to say, in those instances I have had to drop probably a total of about $60 on chargers, and one of those times I couldn't find an iphone 5 charger ANYWHERE. Not many gas stations have the iPhone 5 charger yet.

But you know what I DID have with me in every one of these examples? My keys. I always have my keys on me. So for ME, this would be a perfect solution to a never ending issue I have with planning ahead.

I will most likely buy one of these. Even though I now have a lightning cable at work, 2 at home, and one in my car thanks to all my emergency purchases.

I also have a dock connector to lightning converter, but I can't really find a good place to keep it. I don't think it will hold up in my wallet. maybe I could make a keychain out of it.
 
Awesome Cable but Def overpriced

Great idea but price point is entirely too high. Will sell but based on normal price elasticity, I feel a lower price point would be beneficial. What do you guys think of these cables I stumbled on:

AwesomeCables.com

I thought they were pretty cool.
 
Total lack of imagination here. 'It's a fraction of the size, therefore it should be a fraction of the price'? Apple bundles lightning cables with every iPhone 5, iPad mini/4 and a few of the iPods, on top of selling however many extras. They're buying the components in the tens of millions. I know most of you seem to think that getting a product mass produced entails emailing a random Chinese factory, saying 'can I has 300,000 of these pls kthxbai' and throwing a keycap on the end of it, but when you actually have to package and ship these things it gets a little more complicated.

This one is (presumably) well-made and is Apple certified. Those of you saying you brought a cable for $2 off eBay — have you actually used them for longer than a few months? I've tried a few and they're as poorly made as anything else that costs that much. The plastic surround for the lightning end invariably isn't secured to the rest of the housing properly and separates if you don't unplug it super carefully, the ends fray, etc. My original Apple cables are all bulletproof, at least so far. I'm not saying you couldn't make one just as good for more like $5-$10, but given that the AmazonBasics cable costs not far off what an official one does and they're presumably selling a lot more than this will, any complaints should probably be directed at Apple.

Naturally, plenty of people here carry laptop bags most of the time and can always have a cable handy. I don't, but I always have my keys, so this product makes perfect sense. $25 is hardly breaking the bank, and when you factor in that you really only need one and that lightning as a standard is presumably going to last for ten years or so (just as the 30-pin connector did), then it's hardly a rip-off.
 
finally! this is what i've been waiting for. great cable, very handy and no mess. i will definitely buy this awesome cable.
 
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