I owned one non Apple cable, wish I could remember what specific one it was, but can't. Anyway, it was a very heavy duty looking cable and worked fine initially, and all of a sudden after about 4 months it just quit working. Really surprised me because I'm really careful with my stuff and never pull the cable out by just gripping the wire. Didn't show any sign of damage, just quit. From now on it's just Apple for me.