Got a link? I don't see it listed for that price on their website.
http://www.target.com/s?searchTerm=...allpartial|all+categories&lnk=snav_ta_nook+hd
This might very well be a big YMMV offer. Every other online retailer has it for $129. Sure your store isn't selling refurbs?
In store only. Target is trying HARD to get people to go back to their stores....
Was there at the same store earlier today and they went from about 10 in stock to now 4.