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ePub's an open format, but still has the option to add DRM if the seller (Apple) wants to. So their book smay be in an open format, but still locked down with DRM. We won't know for sure until the iBook store's open for business, though.

Apple will defer to the publisher on DRM. Apple probably prefers no DRM at this point in time.

For sale with or without DRM; it doesn't matter. Torrents for albums and movies are obviously linking to non-DRM copies of the media. Piracy has eaten the profits of the old music industry. DRM has done nothing to stop this.

As soon as a flood of free (albeit, illegal) copies of books are available online, the whole discussion of pricing models (have the vendor buy wholesale and set pricing vs. have the publisher set pricing) may be replaced with a discussion of the core pricing, itself. I feel that this is especially true when dealing with content such as textbooks, which are usually considered a necessary expense and are usually priced above $100. Free is tempting, and when stealing a book becomes as ubiquitous as stealing music, the publishing industry may have to reappraise their methods and potential profits.
 
Free is tempting, and when stealing a book becomes as ubiquitous as stealing music, the publishing industry may have to reappraise their methods and potential profits.

I don't believe books will be pirated as freely as music is. Different demographic.

I also personally believe the music industry loses very little to nothing to people downloading pirated music, in the sense that they were never going to buy it in the first place. If you seize their computer/ipod/whatever and demand they either pay for the songs or have them deleted, they'll opt for the deletion 100% of the time. But that's just my personal opinion.
 
One thing about the youtube comparison... No matter how creative I am, I simply can't make the next Avatar with my home video equipment. I need a studio for help with that. But, if I'm a talented writer, I could write the next great novel with minimal help.

There's always going to be a need for middlemen, but their role will be much smaller and different than it is today. You won't need a giant publishing house in New York with hundreds of employees making big salaries. These are the people who are trying to argue that "they matter". Actually, what will probably become more important is an agent/manager, who can handle all the boring stuff like your schedule, booking dates, contracting with a marketer, etc... once you achieve a small amount of success so that you can actually afford such an agent/manager.


You can do much better than avatar on your computer. You can do a real revolution, that takes advantage of the digital system not only to shoot bigger a more powerful weapons and to render crazy super realistic 3d character, but to create a new way of storytelling and a new grammar of editing.
New things are not "Bigger and more powerful", they are just a new point of view of an already existing reality.

Like a user here post as his signature: "If asked people what they wanted, they would have ask more powerful horses." - H. Ford.
 
Can anyone answer me this: What will the average textbook cost? I don't really care much about the $10/15 prices for novels. How much will a typical $100 college textbook cost on average? Will it be comparable to used versions? Is there even a way to know at this point? Thanks!

Whats really going to be something to be debated, is can you sell your "used" license to your textbooks?

I mean after the class is over, in much the same way we can turn them in and sell them either back to the bookstore, or other students, will the same possibility be there for something that is totally digital?

I am all for cutting Cost, but sometimes a good old fashioned physical copy is a good thing.

I remember when the iphone came out and all the rage was cloud computing, and online apps which personally did not interest me because it tied access to everything you had to the web, which I still to a certain degree have issue with, but at least apple saw the light and started the appstore.
 
well you've got it backwards, they'd pay more for lessening their costs...and while that's not the case for me, I have many a loan that are discounted because I pay through direct deposit and a few credit cards that charge less or some added incentive for me getting my bills sent electronically instead of through the mail.

Why do they do this? Because I'm saving them the cost of postage, and envelop, paper, and extra administrative work, and they're rewarding me for lowering their costs.

Great example, thank you.

writers and artist have to recoup the money that publishers loan them to distribute their work. in the end when you are talking about credit, typically you pay a loan off, be it a house, credit card etc., and you then own the item that you purchased. this is NOT the case with the entertainment industry because even after the labels and publishers have recouped the "loans" they retain ownership of the product. my issue was that people get pissed at the writers and the artist over the matter. i believe that you had to have to understood my perspective but still you found it necessary to be a condescending jerk. unless of course, you are just a passive aggressive ass! in which case you have become the example of the entitled takers of art that i was responding to to begin with.
great example, and thank you!
 
I am all for cutting Cost, but sometimes a good old fashioned physical copy is a good thing.

Plus, it's hard to put notes in the margins of eTexts... I tried that on my Kindle but it didn't work out so well...

just kidding... I don't have a Kindle

The other thing to consider is archiving... I mean, is it really wise to move to an eBook only society? What if some of the things we take for granted are compromised, like electricity... does that mean that all human learning up to that point will be lost because we can't get our computers (or iPads) to turn on.

I'm not trying to be apocalyptic, but it is a bit of a scary thought to come to depend on something that isn't inherently self-sufficient...

That said, I can't wait to get my iPad :)
 
For sale with or without DRM; it doesn't matter. Torrents for albums and movies are obviously linking to non-DRM copies of the media. Piracy has eaten the profits of the old music industry. DRM has done nothing to stop this.

As soon as a flood of free (albeit, illegal) copies of books are available online, the whole discussion of pricing models (have the vendor buy wholesale and set pricing vs. have the publisher set pricing) may be replaced with a discussion of the core pricing, itself. I feel that this is especially true when dealing with content such as textbooks, which are usually considered a necessary expense and are usually priced above $100. Free is tempting, and when stealing a book becomes as ubiquitous as stealing music, the publishing industry may have to reappraise their methods and potential profits.

First, there's zero evidence that piracy has done anything to the profits of the music industry. The RIAA and the companies they represent would like you to believe that, but it is demonstrably false. Most piracy of music is by people who wouldn't have purchased it anyways.

Second, eBooks are already available online from torrents. They're only moderately popular as there's not a ton of people with good portable eBok readers compared to the number of people with PMPs.

Lastly, I'm betting that the only way eBooks will factor into textbook pricing is the resale/used market. IF electronic textbooks become the standard and account for the majority of textbook sales we could see a drop in price as it becomes impossible to resell the book after you are done with it. Publishers will no longer be compelled to spend ANY time or resources creating new editions every other year (which they do simply to hurt the used book market) and so they can drop prices slightly to account for those saved costs (along with the small cost of the printing and distribution). I'm thinking maybe a 10-15% eventually.
 
Am I missing all this advertising? I can't remember the last time I saw an ad for a book where the author's last name wasn't King, Grisham, Clancy or Patterson, let alone an ad that compelled me to buy one. And those authors don't really need the advertising, they've got a cult of followers who know when the next book is due out before the author does...

When was the last time you watched The Daily Show, or Oprah?
 
Isn't the question just whether the iPad will be able to display books from other sources than their iBookstore. I believe the answer has to be yes since there are ebook viewers available for the iPhone. Maybe it will be a different app from the one that ships with the device but it will not be a problem.
In that case private publishing becomes a real possibility. Authors or small publishing houses can and will throw anything at the consumers they think worthy of being published - and let's be realistic: it will be a load of crap with a few worthwhile exceptions. Just like the app store, really.
The big publishers will go on to charge whatever they want for their big name authors and will be successful with those (and with their textbooks as long as professors require their students to buy a specific book), but they will have a hard time positioning their newcomers in the market. Why? Because they will now have to market TO THE CONSUMER not to the retailer - something which they have very little experience doing.
Some trusted book review sites will appear on the net (like they have for iPhone apps) which actually tell people about the merits of any book. In any case, the role of the publishers will change drastically and all attepts now to preserve power over their prices won't change that one bit.
 
Am I missing all this advertising? I can't remember the last time I saw an ad for a book where the author's last name wasn't King, Grisham, Clancy or Patterson, let alone an ad that compelled me to buy one. And those authors don't really need the advertising, they've got a cult of followers who know when the next book is due out before the author does...

When was the last time you watched The Daily Show, or Oprah?

Or read the NYT Book Review, the Washington Post Book World, looked at the endcaps in a bookstore, read Poets and Writer's magazine, etc., etc.
 
Whats really going to be something to be debated, is can you sell your "used" license to your textbooks?

I mean after the class is over, in much the same way we can turn them in and sell them either back to the bookstore, or other students, will the same possibility be there for something that is totally digital?

I am all for cutting Cost, but sometimes a good old fashioned physical copy is a good thing.

I remember when the iphone came out and all the rage was cloud computing, and online apps which personally did not interest me because it tied access to everything you had to the web, which I still to a certain degree have issue with, but at least apple saw the light and started the appstore.

Hah, yeah, I don't see this being allowed. I'm far enough along in school that I'd probably be keeping a lot of my degree-specific design books anyway. I prefer reading on the computer to a physical copy. It might sound crazy, but reading things on the iPad sounds amazing to me. I already read tons of articles online using my iPhone and MBP. Can't wait to have all my textbooks in a 1/2" thin large screen device, plus everything else it can do.
 
What you're seeing is publishers refusing to accept the fact that they little value to add in a digital paradigm... or at least have a much smaller role to play. So, they're scrambling to say "I matter!"

the days of when you needed a publisher to print thousands of books, and do a marketing campaign are over.

In the future, their role will be to front authors money for books, act as an editor, set up author tours, maybe do a little on-line marketing, and handle the technical ins/outs of e-book sales (for authors who aren't so savvy). That's a much smaller organization.

When the system matures, there will be entities who can do all those things, and the tools available for authors to do it themselves will be much better & easier to use. The traditional "publisher" will no longer resemble what it is today.

Yeah you are going to see a new streamlined edition of book publishers show up. Some will grow up as new, maybe one or two of the old guard will be smart enough to change enough to do it as well.

They will have to be much streamlined, and as you noted they would do editing, copy editing, promotion and things like that, and take a much, much, smaller part of the pie than the traditional publishers take now.

The nearest major bookstore to me, which was 15 minutes away, I just found closed down yesterday. The next closet ones are close to 40 minutes away. I live in a densly populated area. People don't go to bookstores any longer, apparently... but they don't yet really buy ebooks either.

They will start using more and more ebooks though. And that is when this newly designed publishing house will step to the forefront. The independent author can not likely do all the proper things to create a good book by themselves. They still will need help. Just not as much help as they have traditionally needed.

The big publishers want to do less and keep more, and I think ultimately the authors will rebel and go to the new age of publishing ultimately.
 
Can anyone answer me this: What will the average textbook cost? I don't really care much about the $10/15 prices for novels. How much will a typical $100 college textbook cost on average? Will it be comparable to used versions? Is there even a way to know at this point? Thanks!


why on earth should it cost you a single cent LESS than $100?? this isn't about making it easier for you to read a book or carry many books around. this is about making $$$$$$$, nothing else.

also, you wont be able to loan it to anyone or sell it once you have no use for it..or even donate it.

ebooks stink.
 
The likely outcome for textbooks is that the book companies will work directly with the universities and you will ultimately have no choice but to buy the books as part of going to school there. That will eliminate piracy for textbooks altogether.

You could steal for them, but you will already be paying for them, and have access to the authorized version as part of your fees for school. Of course the universities will get a part of the money for this so they will just lock it down.
 
Hold on a mo. Just ignore the booming industry of book-publishing for a second. Like with the app store, why can't authors sent their books to Apple, who make them into .epub format and put them on the iBook store? Thus cutting out the profit-seeking middleman that leaves digital copies more expensive than paper copies.

actually it would be more like 'use the SDK to make an .epub edition and submit it to Apple for the store'. same as with apps, LPs etc.

and yes it will be interesting to see if unsigned authors start to do this. and signed ones on new titles (if they don't have a contract with a publisher that would prevent it)
 
i believe that you had to have to understood my perspective but still you found it necessary to be a condescending jerk.

If filling your terrible original argument with holes makes me a jerk, then so be it. You clearly don't understand the issues at hand if you think any of this ultimately puts more money in the author's hands, regardless the outcome. It will, however, stifle growth, that much is certain, if the publishers have their way. You're being naive and a simpleminded, and letting a few liberal blogs written by publishers remove free thought from your head.
 
Look beyond the book

What seems to be consistently missing in most of the discussions I read and in the media buzz is a realization of what ebooks could be and how a platform like the iPad will change our ideas of how we can do things. What's happening now is just the first wave - publishers capitalizing on their stable of printed works, essentially digitizing existing printed material. But if you look beyond what a book is and think about the new things that can happen when you have an entire platform with internet/wireless connectivity, GPS and customized software then you see some truly amazing things that could happen with e-books and the iPad.

ebooks could and should contain all sorts of other media like video, music, animations, 3D models, simulation and testing modules and hyperlinks - that will set them apart from current printed books and will drive pricing - What are you going to pay more for? an ebook that is just a digitized version of a paper book or one that has embedded rich content? This will open up all sorts of other revenue streams for publishers, developers, and distributors. generating new work for the creative professionals behind the scenes.

Imagine a book like a college textbook that contains how-to video tutorials and other interactive media like embedded quizzes and tests that a student could take. The test results could be sent out over the net or via wireless to a teacher - or to a call center type operation run by the publishers who would collect the test results and distribute reports back to the teachers along with analysis - like identifying places where a group of students might be failing at certain lessons - this would enable targeted instruction.

Now take it step further. Add in video conferencing, on-demand lecture materials, and now you blur the lines between books, lectures and classrooms. Could you go to school just using an iPad? Perhaps this platform will usher in a new era of education. No more classrooms, no more driving to a college or sending your kids on a bus to school. Instead of universities that have to hold classes in everything, you have content providers that specialize in certain types of training and you select courses from many different providers and "attend" classes via an online experience enabled by the iPad.

How about another example. Let's say that you are an aircraft mechanic. You have to perform maintenance on a new airplane you've never worked on before. You have an iPad or similar device with an eMaintenance Manual. When you need to locate a part on the aircraft you simply tap on the part in the parts diagram in the maintenance manual. The iPad pings the RFID tag located on the aircraft part using a wireless signal then uses GPS to guide you to the part. The iPad could also interface with inventory and logistic software so you could order a part or report a problem or poll the item to see what it's maintenance history is. And finally you could tap again on the eMaintenance Manual to load installation/removal and maintenance videos.

There are endless possibilities looking forward - the least interesting of which is the simple digitization of books and the translation of the current analog reading experience to a digital device.
 
iPad perfect for new publishing media type

For authors wishing to publish their e-books as well as provide a link to their book's Web site, virtual world, HTML based game, etc. without changing devices the iPad could provide a perfect convergence experience to take publishing well beyond the printed word. Why not develop a format beyond .epub to include interactive content, live comments, etc. to bring digital publishing beyond the currently constrained format? I'd pay for that.
 
It's about control and profits

Publishers are scared of "losing control" of their industry like what happened with music and iTunes.

The reality is, when Apple agreed to give the music execs more control they raised prices (surprise surprise) and now sales are declining.

"Old" business (publishers and music) don't know how to enter the digital age.

Apple have a model and it works. Or rather, it worked until they ceded some control back to the music industry.

Hopefully the new version of (the increasingly misnomered) iDVD will allow artists to create content to be easily submitted to iTunes so that indie creators can bypass the big publishing and music houses
 
Hold on a mo. Just ignore the booming industry of book-publishing for a second. Like with the app store, why can't authors sent their books to Apple, who make them into .epub format and put them on the iBook store? Thus cutting out the profit-seeking middleman that leaves digital copies more expensive than paper copies.

Individual authors can do it with Amazon. It's likely that Apple will do it, too.

Amazon will even print physical copies of your books, one at a time, when orders come in. It's cheaper for them to do that, than it is to inventory thousands of titles that don't sell very often.
 
If filling your terrible original argument with holes makes me a jerk, then so be it. You clearly don't understand the issues at hand if you think any of this ultimately puts more money in the author's hands, regardless the outcome. It will, however, stifle growth, that much is certain, if the publishers have their way. You're being naive and a simpleminded, and letting a few liberal blogs written by publishers remove free thought from your head.

no, actually, i am a professional songwriter and signed artist with 4 records released. i have sold well over 400,000 records and it should 2x's that. i am almost penniless and find it frustrating that so many people say "hey i burned your CD's for all of my friends." as flattering as that sounds. i know they mean well but is this ignorance that is killing the industry. you try getting screwed from all sides. you would be tired of hearing people complain about paying for music and the arts too. i am NOT simple minded. i am irritated. you enjoy belittling the importance of the survival of the artist. i am sure you listen to music, watch t.v., movies read books, news and magazines. the only way the "author" survives is if they recoup and then generate income. you weren't expecting to hear that! YOU'RE being naive and a simpleminded, and letting a few liberal blogs written by cheap ass's remove free thought from YOUR head.
 
no, actually, i am a professional songwriter and signed artist with 4 records released. i have sold well over 400,000 records and it should 2x's that. i am almost penniless and find it frustrating that so many people say "hey i burned your CD's for all of my friends." as flattering as that sounds. i know they mean well but is this ignorance that is killing the industry. you try getting screwed from all sides. you would be tired of hearing people complain about paying for music and the arts too. i am NOT simple minded. i am irritated. you enjoy belittling the importance of the survival of the artist. i am sure you listen to music, watch t.v., movies read books, news and magazines. the only way the "author" survives is if they recoup and then generate income. you weren't expecting to hear that! YOU'RE being naive and a simpleminded, and letting a few liberal blogs written by cheap ass's remove free thought from YOUR head.

artist get paid after the manager takes %15 and the booking agent takes %5 and the label recoups, and the publisher recoups and the venues take and ticket master%40 and then %15 of your record sales and the fans think they are really supporting the artist.
 
no, actually, i am a professional songwriter and signed artist with 4 records released. i have sold well over 400,000 records and it should 2x's that. i am almost penniless and find it frustrating that so many people say "hey i burned your CD's for all of my friends." as flattering as that sounds. i know they mean well but is this ignorance that is killing the industry. you try getting screwed from all sides. you would be tired of hearing people complain about paying for music and the arts too. i am NOT simple minded. i am irritated. you enjoy belittling the importance of the survival of the artist. i am sure you listen to music, watch t.v., movies read books, news and magazines. the only way the "author" survives is if they recoup and then generate income. you weren't expecting to hear that! YOU'RE being naive and a simpleminded, and letting a few liberal blogs written by cheap ass's remove free thought from YOUR head.


i have no idea what post of mine you misread....but you clearly do not have a grasp of the situation.

not precise, but general example:
Current day: Publishers get paid $15 by Amazon. Amazon sells book for $9.99. Amazon loses $5/book. Customers pay less, buy more books, more money in publishers hands

iPad Day: Publishers get paid $12 by Amazon. Amazon sells book for $15. Amazon makes $3. Customers pay more, buy less books, less money in publishers hands


Now logic would assume that in the current scenario, there's a a bigger piece of the pie for the author...but I'm not privy to each and every specific contract, and I'm betting any additional profit is going right into the publishers hands and regardless what model is used, the author is getting paid the same. And frankly, the model with a higher price to the consumer that the retailers are going to be FORCED to sell at, is only going to drive down demand, and stifle opportunity for the small author's out there.

Did you misread a post where I said you should steal the book, or author's should make more money? I believe in a free market and supply and demand and if the market is willing to bear a price then god bless the suppliers. Go reread and please go bother someone else with your drivel. Even if your story is true and you are a somewhat accomplished songwriter, it's not pertinent here. I have a B.A. in Economics and midway through an executive MBA. You want to talk passionately how life isn't fair, waste your time on someone else who wants to console you through your life decisions. I'll speak to the economic arguments all day with anyone who's interested in a healthy discussion. Otherwise, I don't have time for the banter.
 
Just realized how cool e-How-To-books are going to be in the future... embedded video and/or animations showing each step of the task with slow motion, frame-by-frame... the whole works!

Software dev. will get easier too with the new books... on-screen debugging, how-to videos, hooks into the actual development environment. Wow, this really is going to be a "Brave New World" and I'm looking forward to the iPad release, as well as development for this device!
 
not precise, but general example:
Current day: Publishers get paid $15 by Amazon. Amazon sells book for $9.99. Amazon loses $5/book. Customers pay less, buy more books, more money in publishers hands

iPad Day: Publishers get paid $12 by Amazon. Amazon sells book for $15. Amazon makes $3. Customers pay more, buy less books, less money in publishers hands

More than happy to be corrected, but I thought the new model was:

Amazon/Apple sells for $15 - Gives $10 to the publisher and keeps $5...

Isn't the 30% calculated on the sale price rather than a wholesale price now?
 
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