Okay so it is, but bare with me! My Dad is in the market for a new camera. He currently has a rubbish point and shoot (Sony I think), which is showing its age. His requirements are idiot proof (he is a nightmare with all technology). Auto everything is a must! Optical zoom (his main reason for wanting to upgrade), but not interchangeable lenses. £200 max but would prefer to spend less. Built in flash or good low light capability for evenings out. He won't consider; A better camera phone, he's not interested in smart phones. A DSLR, it's mostly for holiday snaps. Second hand equipment. It's just not his thing. To give you an idea of how bad he is with technology, a few years ago he was complaining his camera was taking longer and longer to download (it has built in memory). I asked to have a look. Of course he had never thought to delete any of them!