For a device that doesn't really do a whole heck of a lot, and one which could probably use a puff of wind in its sails around the holidays, I can't believe that this far into the game we're still not hearing even the faintest chatter about custom watch faces/dials. If there ever was a layup, it's a custom dial store, with 99 cent bespoke dials, and free branded dials from various companies/entertainers/etc. Not to mention apps that ARE the dial...weather app dials with live wallpapers that animate the current conditions, scrollable to different locations. Game dials like slot machines, black jack. Tamagotchi dials. The possibilities are endless, and yet Apple seems perfectly complacent in this area.