I have been playing with the ATV since yesterday and I am most likely going to return it. Why? It has no useful features to me here in the UK. No BBC iPlayer or Sky or BT Sport; I have netflix and that is it. The games are fun but I am not a gamer casual or otherwise. And as cool as Siri is to use searching with it isn't a better experience than using my phone and a Chromecast. The bright white/grey menus are also terrible at night. They are way too bright. And turning down the brightness makes the videos look bad. I have a 4K TV; and I can use the Netflix app on there to watch better quality video. I can use my Chromecast to cast content from my phone or tablet. Right now ATV isn't worth it for me if you have a smart TV which I do and a Chromecast for getting other content onto the TV. That may change in a few months or if Apple put out their all in one TV service but right now you may as well buy the original ATV for a third of the price if you need Airplay. I also have an Android TV box. The apps are the same choice as the ATV and Google Voice Search isn't able to filter out the content but it can search itself and the internet; it isn't a better experience but it is also half the price and has casting built in... but I don't use it either. Of course if you have a terrible old TV with slow or no smart functionality and have never used a Chromecast then you will probably love it but not because it is a better device; only because you haven't got anything else.