Forgive my ignorance but why Apple wanna wait till 5 pm to sell the iPad 2, why not start in the morning when they open? Weird for me for I have never got in line for 5 pm launch, I have done either midnight or morning launch but never on 5 pm launch. Is this just a marketing ploy so people would think a lot of people lined up for the iPad 2? Of course there will be long lines because of this. I would rather get in line for the morning launch but now I don't know if whether to get in line first thing in the morning and wait for 8 hours? It's ridiculous! I hope Best Buy or other stores will start selling early.