Why? So if there is a Black Friday sale, can return on Nov 29 and buy one at cheaper price. Based on my record, the saving is about $60 or so last year! Buying it for the whole family, the price discount will be substantial in the hundreds of dollars! Apple needs to come out soon and either announce there will not be a cheaper price on Black Friday or extend the price match to everyone who bought it before Nov 15th when they call or visit store in Nov 29th.