Yes, they are now fairly priced, but, as a buyer, you do need to be clever about it.
Avoid the upselling as much as possible
Watch out for special offers and discounts.
Apple Refurbished Macs are not that much cheaper than RRP, but they are indistinguishable from retail new Macs, so it’s a good way to go.
Buy what you really need, don’t buy a machine with far more performance than you need. If you’re not sure if you need a MacBook Air or Pro, get the Air If you’re not sure if you need a mini with an m4 or an m4 pro, get an m4. Outside of core use-cases, people buy higher specs than they need.
If you’re buying a desktop, 40gb/s external storage is a far better option than an Apple upgrade.
If you’re getting a laptop, seriously consider buying a cheap Mac mini second-hand to use as a file server rather than paying for a lot if internal storage.
If you can live with half a Tb of internal storage, don’t go above that.
At this point, with AS, I’d worry far less about spending more for future proofing. Buy what you need now, don’t buy for 5-8 years down the road. Future proofing a new Mac is never as cost-effective as it seems it should be.