The overall performance of the VM's will be slightly worse with 64-bit versions of Windows, at least
according to Mactech. There's no compelling reason to switch your VM's over unless you need to allocate over 4GB of RAM to a virtual machine. Snow Leopard alone doesn't change anything with respect to 32-bit or 64-bit virtual machines, at least at this point in time.
As far as Boot Camp is concerned, I would install a 64-bit version of Windows there since compatibility is good and there are theoretical performance gains, however slight. If you already have Windows installed I see no compelling reason to reinstall a new version just to change to 64-bit.