And I say that's a good thing. The three main products from the recent keynote were - Apple Watch - iPhone SE - iPad Pro No numbers associated anywhere. My prediction is that this will carry over to the Fall iPhone's naming. The number "7" or any number really, will no long be apart of the product's name: - iPhone (4.7 inch) - iPhone Pro (5.5 inch) To differentiate from the models, there's already a number associated with the products: the release year. 2016 iPhone vs 2017 iPhone 2016 iPhone Pro vs 2017 iPhone Pro Cars have the same naming scheme.