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This is not about respect. It's simply down to prioritising the customers that are worth most to the company. And there are certainly different tiers of customer service. If you have a contract with O2 via a large corporate entity (I used to) then you get a totally different level of customer service than either PAYG or normal contract customers. The reason is exactly the same: corporate customers are worth a lot more to O2 than non-corporate ones. Want faster network speeds? Pay for it and give O2 the security they want in return (which has value to them) by going on a contract.

exactly.
 
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