Is it possible to buy the phone and cancel the contract within the 14 days and keep the phone? Has anyone asked O2? I already have a non-iphone o2 contract and was considering buying a phone cancelling the contract and then transferring my tariff to an iPhone tariff. Is that possible? I do not think I can upgrade as I am only 9 months into my contract and I want a white iPhone so would have to buy it from Apple... Is that possible? Has anyone asked?