There have been rumors circulating that Apple Watch Edition will go for anywhere from $5k-$20k based on which rumors you believe. The number one complaint I hear from almost every single person is "A Rolex lasts 50 years, but Apple Watch will be obsolete in one year." So why would anyone spend $20k on a watch that will be outdated in one year? But I'm super perplexed by the fact that everyone seems to be ignoring the obvious: you can trade up. If a new Apple Watch comes out in one year, wouldn't the marginal cost of upgrading be relatively tiny once you trade/sell your old model? Also, Apple is clearly not stupid. I'm sure they will have some kind of upgrade plan for edition users. To think that we have all outsmarted Apple by discovering this perceived flaw, is erroneous.