I think the Air is a great addition to the Mac lineup. Let me explain: My family is pretty involved in land development and real estate. Aunts, uncles, cousins... None of them are techy savvy. None of them care about specs or "I can SSH into my website from my watch!". They check email with "their outlook" and need help unzipping files. And you know now? At least 5 of them have the ultra-slim Sony Vaio and the LOVE it. They also all make over 100k a year, at the very LEAST. The Air is the perfect chance now for the non-tech savvy people to get the Mac. Mostly business owners and professionals whose companies don't rely on major IT support. Hell, most of these relatives of mine work with just the Vaio's and no other computers at all. The ultra-thin portable market has been domianted by Sony, and now all these people forced to buy the Vaio's have an even better option with the Apple. I can see the Air becoming very popular with the people who don't care about "geek" things and just want what this delivers: no fuss ultra slim, lite, portability. I love it.