One of the best things about owning a mac is obviously the mac, but another plus is the community you become part of - a bunch of design orientated professionals who all generally know their stuff. Windows doesn't have a community to speak of, there's way too many people for generalized windows groups to form. I play Halo, and before a patch was released i could only play against other mac users and it was fun with good in game banter, but when halo was updated we joined windows users, and it all went to hell, people started shooting team players and ruining games, everyone swore at each other and it was no fun anymore. With the huge popularity of the ipod this is undoubtedly the best time for mac to expand, and with the addition of cheap macs, aimed at the mass market, Mac's market share will undoubtedly increase. But isn't this a bad thing? shure they will have more cash to pour in to R&D, and more software will be made available to macs, but wont the quality and community be sacrificed as apple expands, taking on more employees, designing more stuff, and introducing more macs? Will mac expand indefinitely? and will this inevitably turn it in to a bug ridden Windows clone? Only time will tell wether apple can survive its own success and popularity, and if it can retain what made it popular in the first place.