During a phone call with OmniGroup (OmniFOcus, OmniPlan, etc.) on 2/10/11, they said that when I buy their apps from the App store, I will have to pay the FULL retail non-upgrade price for all future major upgrades. There will be no upgrade pricing option on the App Store and I will not be able to buy their boxed retail upgrade if the original was bought on the App Store. That would really stink. Is this an App Store issue or OmniGroup policy??