Of all the new iPhone X features announced in Sep., Face ID was the one I was agnostic about. I thought it was a "work around" because they couldn't get Touch ID working under the glass. I didn't hate Face ID, I just didn't care about it one way or the other. What intrigued me about the X, as a 4.7" user, was the bigger screen size in similar size footprint and finally being able to have an optical zoom. After using the X all weekend I keep thinking, Wow! this is the iPhone SJ would have loved to have experienced. You hardy have to bother with buttons at all. It's just look and swipe. Face ID is truly (IMHO) the best feature of this phone, though the screen and camera are great). It's sad this can't be demo'd well in-store because I think it's hard to understand how it makes using the phone that much more convenient. I'd say to all the bashers who are doing so based solely on watching videos or reading about it -- try it out first. And Apple's version, not Samsungs. You wouldn't review a BMW having only driven an Audi would you? Then again maybe some here would. Anyone else have this kind of Face ID moment -- go from not caring about Face ID to being excited about other Apple devices getting it? I'm starting to get a little "annoyed" with how "complicated" it is to open my iPad now. Ha!