I know it was like this with the 1st gen iPad and iPhone launches too, but the media is really killing my Apple Watch buzz, and I think they're being more brutal about it for this product than they ever have before. After the first night of getting my watch configured, I was loving all the things it can do. I've had a really great weekend of NOT staring at my phone constantly, and it's all because of the Apple Watch. Upon checking the news and some different sites this evening, it seems that the media has already declared this device a failure. And while it's common for the media to pick on Apple, and not my job to worry about it, I AM worried that this product has already been too panned to succeed. That would be a shame, because I'm loving it and I want there to be future iterations. It seems like people try it for 10 minutes, write a pissy review, and then give up on it forever. Should Apple be getting out in front of this?