** Read my update down in post #11 I am a current grandfathered unlimited data Verizon customer. I want to buy my first iPhone. I'm just trying to do my research before I pull the trigger. I'm looking at the 5s and plan on paying full retail for the phone to keep my unlimited data. Every time I browse inside a Verizon store, I get pressured by the Verizon associates about how I need to move to a tiered data plan because I use so little data each month. I don't care if I don't use that much data on my slow ancient DroidX. I know I will use a lot more data on a new iPhone 5s. We have 4 smart phones all with unlimited data on our plan and only pay $198/month for everything. Their cheapest tiered data plan will still cost me more per month. So I must pay full retail for my new phone. I'm considering driving an hour to the nearest Apple store just to avoid all this. I've never bought an Apple item at an Apple store before. Will the Apple associates set up a new iPhone for me right then and there on my Verizon account? Will the Apple associates try to get me to sign a new 2 yr. contract with Verizon if I want this phone? If there are issues later with the phone that need to be taken care of, do I need to drive an hour back to the Apple Store to have it serviced? Or can I go to my nearest Verizon store instead?